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Giddy PetsGiddy Pets
Winalot Shapes graphic showing the five biscuit shapes beside the 1.8kg bagHover to zoom
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Specifications
Ash
3.6%
Fat
4.8%
Brand
Winalot
Protein
11.0%
Food type
Complementary_or_treat
Fat content
5.3%
Full description

A treat that also does a bit of nutritional work rather than being pure filler is the appeal of a biscuit like this over a strip of processed jerky - it is still a treat, but it is built on the same kind of recipe as a complementary food rather than being an afterthought. Winalot's Shapes range comes in five biscuit shapes from the one recipe.

The composition is cereals (of which wholegrain makes up 19%), oils and fats, derivatives of vegetable origin, meat and animal derivatives, minerals and vegetables. Protein comes out at 10.5%, fat at 4.8%, crude ash at 4.1% and crude fibre at 1.6%, with an energy value of 340 kcal per 100g. Purina's own feeding guide suggests roughly 3 biscuits a day for a 7kg dog, 5 for a 15kg dog and 8 for a 30kg dog, alongside a normal diet.

  • Five biscuit shapes from one recipe
  • Wholegrain cereals (19% of the cereal content)
  • Protein 10.5%, fat 4.8%, crude ash 4.1%, crude fibre 1.6%
  • Energy 340 kcal per 100g
  • Manufacturer's guide: roughly 3 biscuits for a 7kg dog, 5 for 15kg, 8 for 30kg
  • 800g, 1.8kg or 15kg bag

One thing worth knowing. Purina's own safety note is to supervise your dog when giving these, which applies to any hard biscuit treat - it is not a specific warning about this product, but worth taking seriously with a dog that gulps rather than chews.

Who it's for: owners who want a treat with a proper composition and feeding guide behind it, rather than an unlabelled biscuit, and like having a rough daily amount to work from.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

30 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions
How many biscuits should I give my dog a day?

Purina's guide suggests around 3 for a 7kg dog, 5 for a 15kg dog and 8 for a 30kg dog, as part of a normal diet.

What is the protein content?

Protein is 10.5%, with fat at 4.8%, crude ash at 4.1% and crude fibre at 1.6%.

Should I supervise my dog eating these?

Yes - Purina's own guidance is to supervise your dog when giving the treat, as with any hard biscuit.

Is this a complete food?

No, it is a complementary treat, meant to be given alongside your dog's normal diet.

Which options can I choose from?

800g, 1.8kg, 15kg. Pick one above before adding to your basket.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 30 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Winalot Shapes Dog Biscuits

Crunchy shape biscuits for dogs, with a manufacturer feeding guide by weight

From £3.25

Heavy parcel delivery £4.99
  • 30-day returns · free return postage

Size

From £3.25

· tracked · UK mainland estimate · 30-day promise

Secure checkout by Stripe · Card, Apple Pay & Klarna

One thing worth knowing

Purina's own safety note is to supervise your dog when giving these, which applies to any hard biscuit treat - it is not a specific warning about this product, but worth taking seriously with a dog that gulps rather than chews.

Giddy Pets

Why we chose it

Having an actual feeding guide by weight on a treat bag is more useful than it sounds, because most biscuit treats leave portion size entirely to guesswork. Five shapes from one bag also means it does not read as a single monotonous biscuit to a dog working through a lot of them.

— Matt, founder

Why buy from Giddy Pets?

  • Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
  • Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
  • UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
  • Easy returns30 days to change your mind, no interrogation. If it’s not right, we’ll make it right.
Who it suits & helpful guides
Not ready to buy? Free guides & a 2-minute pet quiz

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This is an everyday pet product, not a veterinary treatment. For any health concerns, please speak to your vet.

From £3.25Choose options
See the whole rangeDog BiscuitsShop dog biscuits for rewards, treat jars and larger crunchy snacks. Compare ingredients, biscuit size and wheat-free or grain-free recipes. UK delivery.Compare all →

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