Most pets do not object to being clean, they object to being handled by something that does not feel like a hand. Wearing the tool instead of holding it changes the whole encounter: your palm is still doing the work, still following the shape of the body, and the animal is being stroked rather than scrubbed. That is why a lot of cats and dogs will sit through a wash with one of these that they would fight with a brush.

Flexible silicone bristles with rounded tips work shampoo down to the skin and lift loose hair as they go, which is where the massage and the deshedding overlap. The glove is fully waterproof, so it works equally well on a dry coat between baths, and it rinses clean under the tap instead of trapping hair the way a bristle brush does. Silicone has no absorbency at all, which is exactly what you want in something that lives in a wet bathroom.

• Flexible silicone bristles with rounded tips - Slips over either hand with an adjustable strap - Fully waterproof, suitable for wet or dry coats - Doubles as a deshedding tool between baths - Rinses clean under the tap - Six colours, weighing 145g to 153g

On coat types. This is a fair general grooming tool but it is not a replacement for a slicker brush or an undercoat rake on a double-coated dog: silicone tips reach the top coat, not deep matting. If your dog mats behind the ears or at the trousers, you will still need a proper comb for those areas.

Who it's for: Owners of pets who hate brushes but tolerate hands, and anyone wanting bath time to be less of a fight.