For some dogs and cats a bath is not an inconvenience, it is genuinely frightening. The noise, the poor footing, the restraint and being wet all arrive at once. A shampoo cannot fix that on its own, but it is the part of the routine you have the most control over. This is Pet Remedy's calming formula built into a cleansing base, rather than sold separately as something you spray beforehand.

The cleansing agents are naturally derived, and the formulation aims to clean the coat down to the skin while staying gentle on it. That matters for exactly the animals most likely to need it, because anxious pets are frequently itchy pets and a harsh detergent makes both worse. The scent is herbal and light rather than heavily perfumed, which is deliberate. A strong fragrance is unpleasant to an animal whose nose works several thousand times better than yours.

• One litre bottle
• Naturally derived cleansing agents
• Pet Remedy's calming formula included
• Subtle herbal scent
• Designed as part of Pet Remedy's three-step grooming routine
• Bottle size suits professional and salon use

Two things worth knowing. No shampoo will calm a genuinely panicked animal by itself, so it is worth doing the unglamorous work alongside it: a non-slip mat in the bath, warm rather than hot water, and short sessions.

Who it's for: Anxious dogs and cats who find washing stressful, and groomers who wash enough of them to want a litre at a time.