Raw feeding done properly is a mixed plate, not a single ingredient on repeat, and this mince is sold on exactly that basis — it is meant to be one component of a home-prepared meal rather than the whole bowl by itself.

This is Nature's Menu's Freeflow Chicken Mince: 100% chicken, nothing else added. Their own guidance for building a full meal is roughly 60% mince like this, 20% fruit and vegetable nuggets and 20% "Mighty Mixer", with fresh water always available. On its own, protein is 16%, fat 8%, ash 4%, fibre 0.5% and moisture 71%, at 138 kcal per 100g.

• 2kg pack, 100% chicken mince
• Protein 16%, fat 8%, crude ash 4%, crude fibre 0.5%, moisture 71%
• Energy 138 kcal/100g
• Freeflow format, so it can be portioned rather than defrosted as one block
• No additives

On feeding it alone. Nature's Menu's own instructions describe combining this mince with their fruit and vegetable nuggets and Mighty Mixer to build a complete home-prepared meal — it is not positioned as a stand-alone complete diet, despite carrying full analytical figures on its own. If you are new to raw feeding, it is worth reading up on balancing a raw diet before relying on mince alone.

Who it's for: owners already raw feeding, or building a home-prepared plan, who want a straightforward single-protein chicken mince as one component of that plate.