A semi-moist dog food sits in an odd space between wet and dry, and the name on the front usually tells you which meat to expect rather than how much of it is actually there.

FEED ME! with Beef lists "meat meals" at 24% of the recipe, and within that, beef itself is only 6% — the rest of the meat meal isn't broken down by species on the card we hold, though poultry fat also appears separately in the ingredient list. It's built on wholegrain wheat and wheat bran rather than a grain-free base, with a little cheese powder (0.1%) and dried garden vegetables (1.1%) added. It's sold as 100% complete and balanced, semi-moist food for adult dogs: protein 20%, fat 7.5%, fibre 3%, ash 9.5%, moisture 18%, calcium 2%, phosphorus 1.7%.

• "Meat meals" 24% total; beef itself is 6%
• Built on wholegrain wheat and wheat bran
• Cheese powder (0.1%) and dried garden vegetables (1.1%)
• Protein 20%, fat 7.5%, fibre 3%, ash 9.5%
• Calcium 2%, phosphorus 1.7%, omega-6 1.5%
• 2kg or 6kg pack; 100% complete for adult dogs

On the name. "With Beef" describes 6% of the recipe, sitting inside a 24% "meat meals" figure the rest of which isn't itemised by species on our card. It's a wheat-based semi-moist food with beef among its ingredients, not a beef-forward diet, and that's worth knowing before choosing it specifically for a beef preference or sensitivity.

Who it's for: owners of an adult dog who want a semi-moist alternative to standard dry kibble, rather than anyone prioritising beef content specifically.