There's a reason tripe has a reputation among dog owners that no other ingredient quite carries, and it isn't one the dog shares. Plenty of otherwise fussy eaters that turn their nose up at an ordinary wet food will go straight for a tripe-based one.

This is a complete wet food built around beef tripe, named at 19% within a wider "meat and animal derivatives" base, alongside vegetable derivatives and minerals. Gelert state no cereals or fillers are added, just meat, vegetable matter and minerals. On the analysis it comes to 10% protein, 7.5% fat, 0.5% fibre, 2% ash and 80% moisture, and it's labelled suitable for all life stages, including puppies.

• 400G can
• Tripe (beef) named at 19%, within a wider meat and animal derivatives base
• No cereals or fillers — vegetable derivatives and minerals besides the meat
• Protein 10%, fat 7.5%, fibre 0.5%, ash 2%
• Moisture 80%
• Suitable for all life stages, including puppies

What the label doesn't break down: tripe is named at 19%, but it sits inside a wider "meat and animal derivatives" category that Gelert don't itemise further, and the "derivatives of vegetable origin" aren't named either. No calorie figure or feeding guide is given, so go by body condition and your vet's advice rather than a printed daily amount.

Who it's for: a dog, including a puppy, that needs tempting onto wet food, or an owner specifically after a tripe-based diet without added cereals — not the choice if you want every ingredient itemised on the tin.