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Specifications

Material: out Wheat
Ash: 6%
Fat: 10.5%
Brand: Dr John
Fibre: 3%
Protein: 21%
Material: out Wheat
Food type: Complete

Full description

An itchy, unsettled dog gets blamed on 'the food' more readily than almost anything else, which is why a bag marked hypoallergenic sells on the word alone before anyone checks what it actually leaves out.

Here, that word specifically means made without wheat — barley, maize and oats (4%) are all still in the recipe, alongside poultry meal (26% chicken), chicken fat, chicken gravy, peas (4%), linseed and yucca extract. Barley is the first-listed ingredient, ahead of the named poultry meal. It's suitable for sporting and working dogs, coming out at 21% protein, 10.5% fat, 3% fibre and 6% ash.

Poultry meal 26% (chicken), plus chicken fat and chicken gravy
Made without wheat
Barley is the first-listed ingredient
Protein 21%, fat 10.5%, fibre 3%, ash 6%
Suitable for sporting and working dogs

On "hypoallergenic." This recipe excludes wheat specifically — it still contains barley, maize and oats, so it isn't free from grain generally, and it won't help a dog reacting to something other than wheat, including chicken itself. "Hypoallergenic" here is a specific, narrow exclusion, not a general one.

Who it's for: owners of sporting or working dogs with a wheat-specific sensitivity who want a chicken-based recipe built around that one exclusion.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind (the shorter window for food, treats and frozen), no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

What does 'hypoallergenic' mean for this food?

It's made without wheat specifically. It still contains barley, maize and oats, so it isn't grain-free generally.

What's the main protein?

Poultry meal at 26% (chicken), though barley is the first-listed ingredient by quantity.

What's the protein and fat content?

21% protein, 10.5% fat.

Is this suitable for a dog with a general grain sensitivity?

Not necessarily — it excludes wheat only, and still contains barley, maize and oats.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

out Wheat. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind (food, treats and frozen items have a shorter window). Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Dr John Hypoallergenic Chicken

Why we chose it

Excluding wheat specifically, rather than making a vague general claim, is at least a checkable fact rather than marketing — worth knowing exactly what you're paying the hypoallergenic premium for. It's also priced and packed for working dogs, in a proper 12.5kg bag.

— Matt, founder

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.