Knitwear does something a printed shirt cannot: it holds a layer of warm air against the coat, which is the entire point in October when the mornings turn. This one is patterned with pumpkins and skulls, so it is seasonal without being a costume, and it can stay on for the walk rather than coming off the moment the photograph is taken. Three colours, yellow, black and purple, in five sizes from extra small to extra large.

Fifteen size and colour combinations are stocked, which is unusual at this price and means there is a reasonable chance of the right fit rather than the nearest available one. A jumper is worth more to a small or thin-coated dog than a coat is, because they lose heat quickly and often will not settle on a cold walk. Check the leg holes sit clear of the armpits, which is where knitwear rubs first.

• Knitted with a pumpkin and skull motif
• Three colours: yellow, black and purple
• Five sizes, from XS to XL
• Fifteen size and colour combinations
• Cut for small dogs
• Traps warm air against the coat

On sizing: the size that fits is decided by back length, from the base of the neck to the base of the tail, and not by your dog's weight. Knitwear catches on claws, so take it off for unsupervised time.

Who it's for: Small and short-coated dogs who feel the cold, whose owners want something seasonal that is genuinely wearable.