Dentalife Activfresh Dental Oral Care Dog Chicken

A soft daily dental stick aimed at bad breath, at 69kCals a stick

How often?

£8.50same price, however often you have it

Size

£8.50

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

The chicken figure is the one to read

This is sold as ActivFresh Chicken, and the ingredient declaration puts meat and animal derivatives at 1.1% chicken. The bulk of the stick is cereals, glycerol and minerals, and protein lands at 5.5% — so it is a dental product with a chicken flavour rather than a chicken chew, and anyone buying it as a meat treat is buying the wrong thing. The honey figure is printed two ways in what has been supplied, 1.1% in one place and 1.4% in another, with nothing to say which is current. At 69kCals a stick it also needs subtracting from the day's food if your dog is being watched for weight, and the size matters: buy the pack that matches your dog rather than the one that looks better value, because the small-dog pack carries its own count and its own guide.

Secure checkout

Tracked delivery

Easy returns

Easy to use, made to last

Why we chose it

Dental chews get bought on the day somebody notices the smell, and a soft stick is the one a dog takes without an argument. I keep both sizes on the shelf because they are not interchangeable — the counts and the feeding guides differ. It is a boxed treat, so it travels flat and arrives in one piece.

— Matt, founder

Specifications

Ash: 5.0%
Brand: Dentalife
Fibre: 1.5%
Calcium: 0.9%
Protein: 5.5%
Moisture: 14.5%
Food type: Complementary_or_treat
Fat content: 2.5%

Full description

Almost nobody buys a dental chew because of the teeth. They buy it because the dog yawned at them across the sofa and something had to be done about it. Breath is the symptom people act on, which is why a chew that goes after the smell is a chew that actually gets bought again.

ActivFresh is built around that: spirulina and honey, which Purina say are there to neutralise the bacteria responsible for bad breath, in a stick with a deliberately soft and spongy texture so the mechanical cleaning reaches the back teeth rather than skidding off them. One stick a day is the whole routine. Analysed it comes out at protein 5.5%, fat 2.5%, crude ash 5.0%, crude fibre 1.5%, calcium 0.9% and moisture 14.5%, at 69kCals per stick. The medium pack holds 24 sticks, and the guide for a medium dog of 12kg to 25kg is one a day.

24 sticks in the medium pack
69kCals per stick
Protein 5.5%, fat 2.5%, crude ash 5.0%, crude fibre 1.5%, moisture 14.5%
Calcium 0.9%
Contains spirulina at 0.21%, plus honey
Guide for a medium dog of 12kg to 25kg: one stick a day

The chicken figure is the one to read. This is sold as ActivFresh Chicken, and the ingredient declaration puts meat and animal derivatives at 1.1% chicken. The bulk of the stick is cereals, glycerol and minerals, and protein lands at 5.5% — so it is a dental product with a chicken flavour rather than a chicken chew, and anyone buying it as a meat treat is buying the wrong thing. The honey figure is printed two ways in what has been supplied, 1.1% in one place and 1.4% in another, with nothing to say which is current. At 69kCals a stick it also needs subtracting from the day's food if your dog is being watched for weight, and the size matters: buy the pack that matches your dog rather than the one that looks better value, because the small-dog pack carries its own count and its own guide.

Who it's for: owners of medium dogs who want a daily dental habit that needs no persuading, and specifically the people whose actual complaint is the breath rather than anything they can see on the teeth.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How much chicken is in it?

1.1%. The ingredient declaration lists meat and animal derivatives at 1.1% chicken; the bulk of the stick is cereals, glycerol and minerals.

How many calories is one stick?

69kCals. That is worth taking off the daily food allowance rather than adding on top of it.

How many sticks a day?

One. Purina's guide for a medium dog is 12kg to 25kg, one stick per day, with fresh water always available and the dog supervised while they have it.

How many are in the pack?

24 sticks in the medium pack. The small-dog pack holds a different number and carries its own feeding guide.

What are the spirulina and honey doing in it?

Purina's claim is that they neutralise the bacteria responsible for bad breath. Spirulina is declared at 0.21%; the honey figure appears as 1.1% in one place and 1.4% in another.

Which options can I choose from?

Medium / 24Stk, Small / 30Stk. Pick one above before adding to your basket.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.