A collar is the one piece of kit a dog wears every waking hour, so its failure modes are slow ones: a thin nylon band that rubs a groove in the coat behind the ears, hardware that greens up over a winter, a buckle that starts to work loose after a year. Padding and decent metal are not luxuries on something worn that constantly. They are the difference between a collar that lasts and one replaced each spring.

The band is suede with a padded backing, so the surface against the neck stays soft while the outer keeps its shape, and the buckle and matching D-ring come in a brass tone that stands up to rain better than a cheap plated finish. Some options in the range arrive with a matching lead, two centimetres wide and 120 centimetres long, a sensible everyday length that gives a dog room to sniff without letting them reach the kerb.

• Padded suede band, soft against the neck
• Brass-tone buckle and matching D-ring
• Sizes S, M, L and XL
• Rose red or brown
• Options with or without engraved lettering
• Matching lead on some options: 2cm wide, 120cm long

On sizing, and on the options. Measure round the neck and leave room for two fingers to lie flat underneath, because that is the fit, and suede will not stretch far enough to forgive a tight one. The option list here is also longer than it first appears, mixing colour, size, lettering and whether a lead is included, so read the selection back to yourself before checking out.

What the options mean. Sizes run from S to XL — £18.99 for the smallest, £41.99 for the largest.

Who it's for: Dogs who wear a collar all day every day, and owners who would rather buy one good one than three cheap ones in a row.