A pack front that says one number and a composition panel that says another is worth reading past, because the panel is the list that was actually weighed into the pouch — the headline figure on the front is marketing shorthand, not the ingredient breakdown.

Country Hunter's composition panel for this pouch lists Free Range Chicken at 60%, alongside Sweet Potato, Carrots and Green Beans at 2% each, plus Spirulina at 0.5%, minerals and small amounts of yucca, green tea and rosemary extract. The analytical constituents are Protein 10%, Crude Fat 4.7%, Crude Fibre 0.5%, Crude Ash 2.4% and Moisture 80%, with 92 kcal per 100g. It is gently cooked within the sealed pouch, in a 150g size, and Country Hunter describe it as complete and balanced.

• Free Range Chicken 60%, plus Sweet Potato, Carrots and Green Beans at 2% each
• Protein 10%, Crude Fat 4.7%, Crude Fibre 0.5%, Crude Ash 2.4%, Moisture 80%
• 92 kcal per 100g
• Complete and balanced
• Cooked gently within the sealed pouch
• 150g pouch

What the label does not say. The pack is named "80% Free Range Chicken", but Country Hunter's own composition breakdown for it lists chicken at 60%, with Sweet Potato, Carrots, Green Beans and Spirulina named alongside it. We report the composition panel's figures rather than the front-of-pack number, because that is the one that was itemised.

Who it's for: owners feeding an adult dog a wet meal built around free-range chicken, particularly anyone wanting the sourcing detail ("free range") named on the label rather than just "chicken".