Dogs that chew for entertainment need something that gives a little back. A solid rubber bone with a hollow centre does two jobs at once: it takes the pressure of a real chewing session, and it can be packed with something worth working for, so a dog who would otherwise be circling the kitchen at five o'clock has twenty minutes of purpose instead. The chicken scent is baked into the rubber, so it draws interest before anything is stuffed inside.

The rubber is natural, and half of it is recycled from balloon production, which is a genuinely unusual thing to be able to say about a chew toy. It is made to the European Toy Safety Standard EN 71, using antibacterial, non-toxic materials, and at 12 x 6 cm it is a proper handful rather than a token. Four colourways are available: fuchsia and blue, orange and blue, red and black, and lilac and pink.

• 100% natural rubber, 50% of it recycled balloon rubber
• Chicken scent through the material, not sprayed on
• Hollow centre for stuffing with treats or paste
• 12 x 6 cm
• Compliant with European Toy Safety Standard EN 71
• Four colourways

On durability, honestly. No rubber toy is indestructible, and this is a medium-duty chew rather than a power-chewer's toy. Check it over regularly and bin it once pieces start coming away, because swallowed rubber fragments cause far more trouble than the toy is worth. Wash the hollow out after stuffing it, or last week's filling will find you.

Who it's for: Medium dogs who chew out of boredom, and owners who want a stuffable toy that stretches a handful of treats into a proper occupation.