Hover to zoom

Chappie Dog Complete Dry with Beef & Wholegrain Cereal

A complete dry dog food with beef and wholegrain cereal, where beef is a small named part

£10.75

How often?

£10.75same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

What "with Beef" actually means

Beef is 4% of the recipe, sitting inside a 15% meat and animal derivatives category, while cereals - not separately quantified beyond the 4% whole wheat figure - come first in the ingredient list. This is a cereal-based food with beef as a flavour component, not a beef-forward recipe.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

We are upfront that this is a cereal-based food with beef named as a small, specific component rather than the headline ingredient the front of the bag might suggest. It earns its place on price and on being a genuinely complete, nutritionally balanced everyday food rather than on the beef content.

— Matt, founder

Specifications

Material: 100% complete
Fat: 8.3%
Brand: Chappie
Fibre: 1.7%
Protein: 20%
Food type: Complete
Pack size: 3KG
Composition: 15% meat and animal derivatives (4% beef)

Full description

"With Beef" on a dry food bag suggests beef is doing most of the work, and it is worth reading the ingredient list before assuming so, because on this one it is one named component within a much smaller meat category than cereal. It is a straightforward, budget-friendly complete food built on that structure.

The recipe leads with cereals, including 4% whole wheat, followed by meat and animal derivatives at 15% including beef at 4%. It is a complete food developed with vets, with protein at 20%.

Cereals (4% whole wheat), meat and animal derivatives 15% (4% beef)
Protein 20%, fat content 8.3%, crude fibre 1.7%
Omega 3 at 0.11%, omega 6 at 2%
Complete food
3KG bag

What "with Beef" actually means. Beef is 4% of the recipe, sitting inside a 15% meat and animal derivatives category, while cereals - not separately quantified beyond the 4% whole wheat figure - come first in the ingredient list. This is a cereal-based food with beef as a flavour component, not a beef-forward recipe.

Who it's for: budget-conscious owners of dogs without a specific need for a high-meat-content diet, who want a complete, balanced everyday food.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How much beef is actually in it?

4%, within a 15% meat and animal derivatives category. Cereals come first in the ingredient list.

Is it a complete food?

Yes.

What is the protein content?

20%, with 8.3% fat.

Does it contain added sugar or dairy?

No - the range is stated as containing no added sugar, eggs or dairy.

What size is it?

3KG. Every measurement we hold for this product is in the specifications above.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

100% complete. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.