Owners tend to buy a dog treat by whichever word is printed biggest on the front, and on this one that word is Lamb. It's worth reading past it, because the composition tells a different story.

Zoë's Better Bones Large Rolls are a chewable roll built mainly from chicken fillet, which makes up 31% of the recipe — the largest single ingredient by some distance. Lamb appears only as "Lamb Flavour" at 0.1%, alongside mint powder at 0.03%; both are flavourings rather than meat inclusions. The base is tapioca and corn starch with isolated soy protein and xanthan gum, and the analysis comes out at 13.8% protein, 3.2% fat, 0.04% fibre and 9.7% moisture.

• Chicken fillet is the main ingredient at 31%
• "Lamb Flavour" is 0.1% — a flavouring, not a meat inclusion
• Protein 13.8%, fat 3.2%, fibre 0.04%, moisture 9.7%
• 10 rolls per pack
• Contains added colourants and a preservative
• Feed 1–2 per day, intermittently, under supervision

On the name. "Lamb & Mint" reads like the headline ingredients, but the composition says otherwise: real lamb doesn't appear at all, only a 0.1% lamb flavouring, while chicken fillet at 31% is what the roll is actually made from. If you're buying this specifically to avoid chicken, or because your dog does better on lamb, the name is not a reliable guide — the ingredient list is.

Who it's for: owners happy with a chicken-based chew who like the idea of a lamb-and-mint flavour on top, rather than anyone specifically avoiding chicken or seeking a genuine lamb treat.