Ordinary soft toys last about ten minutes with a dedicated de-stuffer, and the stuffing ends up spread across the living room floor. Tuffy build to a different pattern: several layers of material bonded together, multiple rows of stitching, and protective webbing sewn over the seams, which is exactly where an ordinary plush toy gives way first.

That construction is why these survive dogs who shred everything else. Seams are the weak point on any soft toy, so reinforcing them is the whole trick. This one is shaped as an orange ocean fish and floats, which makes it a sound choice for dogs who swim or spend summer in a garden paddling pool. It is machine washable, though it wants to be air dried rather than tumbled.

• Multiple bonded layers of material
• Several rows of stitching with webbing over the seams
• Floats in water
• Machine washable, air dry
• Measures 14cm x 30.5cm x 15.2cm
• Weighs around 160g
• Made in China

No soft toy is indestructible. Tuffy toys hold up far better than an ordinary plush, but a determined dog with time and jaw strength will get through one eventually. Check it over regularly and retire it once a seam opens. Treat it as a tug and fetch toy rather than a chew to leave a power chewer alone with all afternoon.

Who it's for: Dogs who destroy normal soft toys within a day, and water-loving dogs who need something that floats back to them.