Most plush toys fail the same way: one seam goes, the stuffing comes out within the hour, and the toy is in the bin by teatime. Tuffy build for the seam rather than around it, layering bonded fabric, running several rows of stitching and laying protective webbing over the joins, so the part a dog attacks first is the strongest part of the whole toy.

The flat disc shape does something a stuffed animal cannot. It flies, it skims and it lands where a dog can get an edge in their mouth, which makes it a fetch toy as much as a chew toy. It floats, so it is a river and beach toy that comes back rather than sinking out of reach, and the whole thing goes through the machine and air dries, which matters because a toy that has been in a pond will smell by Wednesday otherwise.

• 24.9 x 24.9 x 9.9cm
• Weighs 213g
• Multiple bonded layers with several rows of stitching
• Protective webbing over the seams
• Floats, for water and beach play
• Machine washable, air dry
• Made in China

On the word tough. Tuffy toys outlast ordinary plush by a wide margin, but no soft toy is indestructible and this is not a replacement for a rubber chew if your dog works methodically through everything they own. Play with it, then put it away, because the toys that last are the ones not left in the crate overnight. Check the seams weekly and retire it once the webbing is through.

Who it's for: Strong-mouthed fetch dogs, water-loving retrievers, and owners tired of replacing squeaky plush every fortnight.