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The Innocent Hound Strawberry Crush Hearts

Air-dried British beef hearts with a strawberry note, made in Yorkshire and grain free

£5.50

How often?

£5.50same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

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The name is a flavour note, not the recipe

Strawberry Crush Hearts are 1% strawberry and 60% beef, which is fine if you wanted a beef treat and a problem if you were buying for a dog that reacts to beef. The maker's own bullet list on this line also claims "80% fresh lamb" — there is no lamb in the composition at all, and the figure belongs to a different product in the range. One more number worth seeing: fat is 19.4% against protein at 14.8%, so these are richer than the beef-first ingredient list suggests, and they are a treat rather than a training staple.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

British beef, air-dried in Yorkshire, at a price that has not gone silly — that combination is rarer on this shelf than it should be. The 70g pack is also small enough to be an add-on rather than a decision. We stock it because people ask for a treat that is made here.

— Matt, founder

Specifications

Material: the finest ingredients, we gently air-dry our treats to retain their nutrients and flavour
Ash: 3.3%
Fat: 19.4%
Fibre: 1.3%
Protein: 14.8%
Material: the finest ingredients, we gently air-dry our treats to retain their nutrients and flavour
Moisture: 24.5%
Food type: Complementary_or_treat

Full description

A treat gets its name from whatever reads best on a shelf. It is worth reading the second line, because the flavour on the front and the recipe underneath it are two different pieces of information, and only one of them is what the dog eats.

Here, the recipe is beef. British beef at 60%, air-dried rather than baked so The Innocent Hound can keep the nutrients and the flavour, with dried sweet potato and dried potato behind it and rapeseed glycerine to keep the hearts soft. Strawberry is in there at 1%. The analysis reads 14.8% protein, 19.4% fat, 3.3% ash, 1.3% fibre and 24.5% moisture, and the pack is 70g. They are grain free, hypoallergenic, handmade in Yorkshire, and stated as suitable for raw diets.

British beef 60%, strawberry 1%
70g pack
Protein 14.8%, fat 19.4%
Crude ash 3.3%, crude fibre 1.3%, moisture 24.5%
Grain free and hypoallergenic
Air-dried, made in Britain, suitable for raw diets

The name is a flavour note, not the recipe. Strawberry Crush Hearts are 1% strawberry and 60% beef, which is fine if you wanted a beef treat and a problem if you were buying for a dog that reacts to beef. The maker's own bullet list on this line also claims "80% fresh lamb" — there is no lamb in the composition at all, and the figure belongs to a different product in the range. One more number worth seeing: fat is 19.4% against protein at 14.8%, so these are richer than the beef-first ingredient list suggests, and they are a treat rather than a training staple.

Who it's for: owners of a dog on a grain-free or raw diet who want a British, single-protein treat for special occasions — and anyone who buys their dog something on their birthday and would rather it were meat than cake.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How much strawberry is actually in them?

1%. British beef is 60%, followed by dried sweet potato, rapeseed glycerine and dried potato.

Is there any lamb in them?

No. The maker's bullet list mentions 80% fresh lamb, but that belongs to another product — the composition here is beef, sweet potato, rapeseed glycerine, potato and strawberry.

Are they grain free?

Yes. The Innocent Hound describe them as grain free and hypoallergenic, and state they are suitable for raw diets.

How rich are they?

Fat is 19.4% and protein 14.8%, with 24.5% moisture. That is rich enough to count them against the day's food rather than hand them out freely.

How are they made?

Air-dried, handcrafted in Yorkshire using British beef. Air-drying is how they keep the nutrients and flavour, according to the maker.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

the finest ingredients, we gently air-dry our treats to retain their nutrients and flavour. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.