Hypoallergenic has no legal definition on a pet treat, which leaves the ingredient list as the only part of the packet worth reading properly. It is worth reading this one to the end.

These are hand-made in Yorkshire and gently air-dried, which is a slower process than baking and is what The Innocent Hound credit for holding on to the nutrients and the flavour. The composition is fresh salmon at 50%, then potato, vegetable glycerine, venison, sweet potato at 8% and minerals. Analytically that gives protein 19.3%, oils and fats 5.6%, ash 2.8%, fibre 0.8% and moisture 29.5% - the moisture figure being why they stay soft rather than snapping. There are 10 bites in a pack, they are grain free, and the brand say they suit dogs on raw diets.

• 10 bites per pack
• Fresh salmon at 50%, sweet potato at 8%
• Protein 19.3%, oils and fats 5.6%, ash 2.8%, fibre 0.8%, moisture 29.5%
• Grain free, air-dried, made in Britain
• The Innocent Hound say they are suitable for raw diets
• Also contains potato, vegetable glycerine, venison and minerals

There is venison in them. It is not in the name and it is not on the front of the pack, but venison sits in the composition ahead of the 8% sweet potato and no percentage is declared for it. That matters twice over. A treat sold as hypoallergenic is very often bought precisely to keep a novel protein like venison in reserve for later, and using it up in a treat closes off an option. And a dog on a strict single-protein exclusion trial cannot have these at all, salmon on the front or not. No weight per bite has been published either, so ten is a count rather than an amount.

Who it's for: owners who want a small, soft, grain-free treat with a real meat figure behind it, and raw feeders looking for something to train with that will not undo the diet.