Fish is the smell that works on dogs who have stopped caring about chicken. It is stronger, oilier and more interesting to them, which is why fish treats end up in the pocket of anyone doing serious recall work in a distracting place.

Read the composition before the name, though. It is 85% chicken, 10% fish and 5% vegetables with permitted preservatives — so the fish is the flavour and the chicken is the substance. They are gently air dried, which keeps them soft enough to cut down into training-sized pieces, and the analysis gives crude oils and fats 19.8%, crude protein 21.5%, crude ash 5.7%, crude fibre 1.1% and moisture 15.8%. There are 40 sticks in the pack and T. Forrest list them as suitable for puppies.

• 40 sticks per pack
• 85% chicken, 10% fish, 5% vegetables
• Air dried rather than baked
• Crude protein 21.5%, oils and fats 19.8%
• Grain and gluten free
• Suitable for puppies; easy to cut up

These are chicken sticks that smell of fish. Fish is 10% of the composition and chicken is 85%, so for an exclusion diet, or for a dog who reacts to chicken, this is not the treat the name suggests. If you specifically want fish for the omega-3 or because chicken is the problem, a single-ingredient dried fish is the honest choice. As a high-value training treat for a dog with no sensitivities, these are a good one — supervise, keep water available and store them somewhere dry and cool.

Who it's for: anyone training a dog who has gone deaf to ordinary treats, and puppy owners after something soft they can cut small.