A training treat that's the wrong size for the dog either gets swallowed whole without registering as a reward, or takes so long to eat that the moment it was meant to reinforce has already passed.

This jerky is 90% fresh beef, alongside glycerine of vegetable origin, cranberries (3%), pea flour, apple, rosemary (0.2%) and sodium chloride. Crude protein comes out at 31%, crude fat at 22.5%, crude fibre at 8.0%, crude ash at 5.5% and moisture at 18%, at 4,055 kcal per kg. Pooch & Mutt scale the daily amount by the dog's size, from 3-5 treats a day for a toy breed up to 18 or more for a giant breed.

• Fresh beef (90%) is the main ingredient
• Crude protein 31%, crude fat 22.5%, crude fibre 8.0%
• Cranberries (3%) and rosemary (0.2%) also included
• Treats scaled by dog size: more for larger breeds, fewer for toy breeds
• Suitable for all ages from 8 weeks old
• 80G pack

On the fat content. At 22.5% crude fat this is a richer treat than a plain jerky strip, so the daily allowance by size matters more here than with a leaner treat, particularly for a puppy already on a calorie-controlled diet.

Who it's for: owners of a puppy in training who want a genuinely meaty, bite-size reward rather than a filler biscuit, from 8 weeks old upward.