Head-shaking, scratching at one side and a warm yeasty smell are usually the first signs that wax and debris have built up further down the ear canal than a cotton wool pad can reach. A few drops of this solution loosen that build-up so it can be wiped away, which is the simplest routine there is for keeping ears comfortable between grooms.

The formula is a mild, non-stinging liquid made without harsh additives, so it can be used regularly rather than only when something has already gone wrong. Squeeze a few drops in, massage the base of the ear for a moment to let it work, then let your pet shake and wipe the loosened debris from the outer ear with cotton wool. Never push anything down into the canal itself; the cleaner is designed to float dirt up and out.

• 100ml bottle
• Suitable for cats and dogs
• Loosens wax, dirt and debris in the ear canal
• Made without harsh additives, so it suits everyday use
• Helps reduce odour and the itching that comes with grubby ears
• Wipe away with cotton wool rather than cotton buds

One thing worth being clear about. This is a cleaner, not a medicine. It will not treat an ear infection, ear mites or an allergy, and using it on an ear that is already red, sore or discharging can make a painful ear worse. If your pet flinches when you touch the ear, if there is dark discharge, or if the smell keeps returning after cleaning, see your vet first and clean afterwards.

Who it's for: Owners of floppy-eared or active dogs, and cats who get grubby ears, who want a routine cleaner for the weeks when nothing is actually wrong.