Three designs, three sizes, and a print small enough to read as pattern rather than fancy dress from any distance. Ghost eyes, bats or skulls repeat along the strap at a scale that still looks like an ordinary patterned collar on an ordinary Tuesday in November. Most Halloween collars are unwearable by the second week of October because they shout too loudly; this one earns its place for the whole month and probably beyond it.

Sizing runs small, medium and large, and the test that matters is the two-finger one. With the collar fastened you should be able to slide two fingers flat between the strap and the neck. Tighter than that and it will rub a groove in the coat; looser and a determined dog will simply back out of it on a walk. Measure the neck with a tape or a length of string before choosing, because collar sizing varies between makers far more than clothing sizing does.

• Three designs: ghost eyes, bats or skulls
• Three sizes: small, medium and large
• Nine size and design combinations in total
• Repeating print runs the full length of the strap
• Suits dogs and larger cats
• Six photographs covering the three designs

Two things worth knowing. We also have no neck measurements in centimetres against the size letters, and we will not invent them.