Paddock Farm Venison Training Treat

Training goes better with a treat small enough to disappear before the dog has finished celebrating, and venison earns a place on the training shelf less for taste than for being a protein most dogs have never eaten before — useful if chicken or beef is already off the menu.

This is 100% venison, cut into bite-sized chunks and nothing added to them. Analysis comes out at 38.5% protein and 31.8% fat, concentrated by drying rather than added, with a moisture content of just 10.7%.

• 100% venison, single ingredient
• Crude protein 38.5%, crude oils and fats 31.8%, crude ash 18.55%, moisture 10.7%
• Gluten and grain free
• Suitable for puppies from 8 weeks
• Not a meal replacement
• 1KG bag

On the name. Venison is genuinely novel to most dogs' diets, which is the actual case for using it — not that it is a leaner meat, because at 31.8% fat it clearly is not. Paddock Farm also note the shape and colour can vary batch to batch, since this is a natural product with nothing standardising it.

Who it's for: owners doing frequent training who want bite-sized rewards, and anyone whose dog needs a protein it has not eaten before, whether for an elimination diet or simply variety.