A tag jingles, catches on things and eventually comes off in a hedge, which is why so many dogs go missing wearing a collar with nothing on it at all. Engraving the details into the buckle itself settles that permanently. Your dog's name and your phone number sit on the collar, silent, impossible to lose, and readable by whoever picks them up at the other end of the field.

The rest of it is a straightforward working collar. The webbing is tough nylon, light and quick to dry after a wet walk or a swim, and reflective thread is stitched through it so headlights and torch beams pick your dog out on a dark lane. The buckle is metal rather than plastic, which is the part that matters on a strong dog, because plastic side-release buckles fail on a lunge and fail without warning.

• Tough nylon webbing with reflective stitching
• Metal quick-release buckle, engravable
• Personalised with your dog's name and your phone number
• Four sizes, S through to XL
• Colours include black, orange, pink and rose red
• Weight 35g to 85g depending on size

On the law, and on fit. A dog on a public road in the UK must carry its owner's name and address, and a phone number on its own does not meet that, so keep a tag as well or have the address engraved. For fit, you should be able to slide two fingers flat between webbing and neck. Measure your dog's neck and send us the figure rather than ordering by breed.

Who it's for: Owners who want identification that cannot fall off, plus visibility on dark morning and evening walks.