Naw Goat Ears

A 1kg bag of air-dried goat ears — 100% goat, 74% protein, 6.3% fat

£44.75

How often?

£44.75same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

Free UK delivery on this order

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Novel protein only works if it stays novel

If you are using goat as part of an exclusion diet, it does that job once — introduce it while you are still investigating and you lose it as a clean option later. Worth checking with your vet before adding it if that is the plan. Otherwise the usual applies: supervise, keep water down, take away anything small enough to swallow whole, and count it towards the day's food.

Secure checkout

Tracked delivery

Easy returns

Easy to use, made to last

Why we chose it

Goat is the useful one to have in stock, because it is the protein most dogs have never eaten. At 6.3% fat it also sits sensibly between a cows ear and a pig ear, so it suits dogs who cannot take the rich ones.

— Matt, founder

Specifications

Material: 100% goat
Ash: 1.1%
Fat: 6.3%
Brand: Naw
Fibre: 0.8%
Protein: 74%
Material: 100% goat
Moisture: 7.8%
Food type: Complementary_or_treat

Full description

Goat is a novel protein, and that is the whole reason it is on this shelf. A dog who has reacted to beef, chicken and lamb has probably never met goat, which makes it useful for an exclusion diet in a way that yet another beef chew is not.

The composition is goat, 100%. The analysis is protein 74%, fat 6.3%, fibre 0.8%, ash 1.1% and moisture 7.8% — high protein and, importantly, moderate fat, which puts it between a cows ear and a pig ear on richness. NAW state all their goat products are gluten and grain free with no additives. Their claim for the chewing is that it helps break down plaque and gives a dog something to concentrate on, which is worth as much as the calories on a long evening.

1kg bag
100% goat and nothing else
Protein 74%, fat 6.3%, fibre 0.8%, ash 1.1%, moisture 7.8%
Gluten and grain free
No additives
Complementary food — a chew, not a meal

Novel protein only works if it stays novel. If you are using goat as part of an exclusion diet, it does that job once — introduce it while you are still investigating and you lose it as a clean option later. Worth checking with your vet before adding it if that is the plan. Otherwise the usual applies: supervise, keep water down, take away anything small enough to swallow whole, and count it towards the day's food.

Who it's for: dogs on or heading towards an exclusion diet, and anyone whose dog has worked through the usual proteins and needs something genuinely different.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

What is in them?

Goat, 100%. That is the entire composition.

What is the analysis?

Protein 74%, fat 6.3%, fibre 0.8%, ash 1.1% and moisture 7.8%.

Are they grain free?

Yes. NAW state all their goat products are gluten and grain free, with no additives.

Why choose goat over beef or pork?

It is a novel protein — most dogs have never eaten it — which makes it useful when you are working out what a dog reacts to.

How big is the bag?

1kg.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

100% goat. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.