Dark winter afternoons are when dogs go missing, and they are also when drivers cannot see them. This collar does two jobs at once: reflective detailing that lights up under headlights and torch beams, and a moulded silicone pocket that holds an Apple AirTag or similar tracker flat against the strap, so it cannot swing, snag or be shaken loose the way a dangling holder eventually will.

The collar itself is padded, with an adjustable strap and a quick-release buckle so it comes on and off in one hand. Holding the tracker in the strap rather than on a separate clip matters more than it sounds, because clips are what fail, and a tracker lying in a hedge is worth nothing to anyone. Twenty-eight combinations are listed across orange, pink, blue, black, brown and bright red, in sizes S to XL.

• Padded collar with reflective detailing
• Integrated silicone holder for an AirTag or similar tracker
• Adjustable strap with a quick-release buckle
• Sizes S to XL
• Orange, pink, blue, black, brown and bright red
• Listed weight 75g to 97g depending on size

Two things worth knowing. The tracker is not included, and the holder is shaped around an AirTag-sized disc, so check your device against it before ordering if you use another brand. An AirTag is also not a GPS unit: it reports where it was last near somebody else's iPhone, which is excellent in a town and close to useless on an empty hillside.

Who it's for: Owners walking in the dark who want a visible collar, and anyone who would rather their dog's tracker sat flat than swung from a ring.