Most dog treats lead with a grain or a starch and mention the meat further down the label; this one runs the other way, with beef as 80% of the recipe and everything else making up the rest.

These are oven-baked mini burgers, 80% beef, with vegetable glycerine, pea protein powder, distilled white vinegar, chia seeds (2%) and dried kale (0.1%) making up the remainder. Analytically they run high — protein at 43%, fat at 18%, energy at 352 kcal/100g — closer to a meaty treat than a light training biscuit.

• 80% beef
• Chia seeds 2%, dried kale 0.1%
• Crude protein 43%, fat 18%, fibre 2.5%, ash 3%
• 352 kcal/100g
• Grain-free, for dogs from 4 months

On the numbers. At 352 kcal/100g and up to 5 a day suggested, these are calorie-dense for a treat rather than a low-calorie training reward — worth weighing against the rest of a dog's daily food rather than treating "5 a day" as automatically low-calorie. Always supervise a dog eating one, per Lily's Kitchen's own guidance.

Who it's for: owners wanting a high-meat, grain-free treat for dogs from 4 months, used as an occasional reward rather than an everyday snack given without thought to the rest of the day's food.