Feeding a dog meat on its own, without anything alongside it, misses out on the bulk and fibre a mixer is there to provide - which is exactly the gap this kind of product exists to fill, rather than trying to be a complete meal in its own right. Laughing Dog's version is oven baked rather than simply dried, using traditional milling methods on British wheat.

The composition is stated as 100% British wheat, in the form of 100% wholemeal flour, with no added artificial colours, flavours or preservatives. Protein sits at 11.5%, fat at 2.2%, crude ash at 4% and crude fibre at 4%, with an energy value of 298 kcal per 100g. Laughing Dog's own feeding guide runs from roughly 90-120g a day for a dog under 5kg up to 560-870g for a dog between 45 and 70kg, and recommends introducing it gradually over 7 days.

• 100% British wheat, oven baked
• Protein 11.5%, fat 2.2%, crude ash 4%, crude fibre 4%
• Energy 298 kcal per 100g
• No added artificial colours, flavours or preservatives
• Complementary food, not a complete diet
• 2.5kg or 15kg bag

On what this is not. This is explicitly a complementary food, meant to be mixed with fresh, canned or frozen meat, or with Laughing Dog's own wet completes - it is not formulated to be fed on its own, and doing so would leave a dog without a proper protein source in the bowl.

Who it's for: owners who feed meat and want a plain wholegrain mixer to bulk it out, rather than a pre-mixed complete kibble.