Paw pads face more contact with pavement, grit and cold than almost any other part of a dog, yet they rarely get any conditioning attention until they're already sore.

This balm is made from soya bean oil, shea butter, candelilla wax, English lavender oil, British aloe vera butter and vitamin E oil. It's applied sparingly, massaged into the paws before and after walks, and can also be applied to the nose if required.

• Made from soya bean oil, shea butter, candelilla wax, English lavender oil, British aloe vera butter and vitamin E oil
• Applied sparingly, massaged into paws before and after walks
• Can also be applied to the nose if required
• Suitable for all dog breeds and puppies over 8 weeks old
• 45G tub
• Store in a cool, dry place away from sunlight

What the label does not say. Johnson's don't give a frequency beyond "before and after walks", so how often that actually means in a week is left to judgement - and a paw that's cracked, bleeding or persistently sore is a vet visit rather than a balm, however natural the ingredient list.

Who it's for: owners of a dog whose paws see a lot of pavement, grit or cold weather, who want a natural balm to condition them rather than treat an existing problem.