James Wellbeloved Adult Dog Chicken & Rice

Chicken and rice dry dog food, single-protein but without the usual exotic-meat price

£11.69

How often?

£11.69same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

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On what "hypoallergenic" means here

Chicken is one of the more common food sensitivities in dogs, so a "hypoallergenic" recipe built on chicken can sound like a contradiction. What James Wellbeloved mean by it is single-source and free of the other common allergens — beef, pork, soya, eggs, dairy and wheat — not that chicken itself can't cause a reaction. If your dog's known issue is chicken specifically, this is not the recipe to reach for. James Wellbeloved's own chart splits portions by activity level: a 10kg dog doing up to an hour of moderate activity a day gets 145-160g, rising to 170-185g for one doing one to three hours.

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Tracked delivery

Easy returns

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Why we chose it

Not every dog needs an exotic protein to do well on a single-source diet, and chicken is the cheapest way into this range for one that doesn't. It also means a fussier eater is far more likely to actually finish the bowl.

— Matt, founder

Specifications

Ash: 5.9%
Fat: 11.6%
Brand: James Wellbeloved
Fibre: 3%
Protein: 22.7%
Food type: Complete

Full description

Chicken is the protein most dogs have already eaten a thousand times over, so this recipe's job in James Wellbeloved's range is less about introducing something exotic and more about offering a like-for-like alternative to a supermarket kibble, minus the ingredients some dogs react to.

Dried chicken protein leads the recipe at 21.5%, alongside naked oats, barley, and brown and white rice. It is a complete food for adult dogs, and James Wellbeloved's stated approach across the range is to exclude beef, pork, soya, eggs, dairy and wheat.

Complete food for adult dogs, built on chicken as the named protein
Protein 22.7%, fat 11.6%, crude ash 5.9%, crude fibre 3.0%
Omega-3 at 1.2%, omega-6 at 3.0%
Energy 364 kcal per 100g
Feeding chart splits the daily amount by activity level
2KG bag

On what "hypoallergenic" means here. Chicken is one of the more common food sensitivities in dogs, so a "hypoallergenic" recipe built on chicken can sound like a contradiction. What James Wellbeloved mean by it is single-source and free of the other common allergens — beef, pork, soya, eggs, dairy and wheat — not that chicken itself can't cause a reaction. If your dog's known issue is chicken specifically, this is not the recipe to reach for. James Wellbeloved's own chart splits portions by activity level: a 10kg dog doing up to an hour of moderate activity a day gets 145-160g, rising to 170-185g for one doing one to three hours.

Who it's for: owners who want a hypoallergenic-format food without moving to an unfamiliar protein, and whose dog's sensitivity — if there is one — has already been confirmed as something other than chicken.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

Is chicken safe if my dog has food sensitivities?

Only if chicken itself isn't the issue. This recipe excludes beef, pork, soya, eggs, dairy and wheat, but chicken is the named protein — not something to avoid if chicken is the known trigger.

How much should I feed, and does it change with activity?

Yes — James Wellbeloved's chart gives a higher amount for more active dogs. For a 10kg dog, it's 145-160g a day at up to an hour of moderate activity, rising to 170-185g at one to three hours.

Is it grain free?

No. It contains naked oats, barley and rice.

Is it a complete food?

Yes, formulated to be the whole diet for an adult dog on its own.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.