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Iams for Vitality Kitten Food with Fresh Chicken

Complete dry kitten food with DHA and taurine for growth, brain and eye development

£12.49

How often?

£12.49same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

On the branding

'7 signs of healthy vitality' is Iams' own phrase for the benefits of this recipe, not an independently measured claim — the actual numbers behind it are the ones above (DHA, taurine, protein, fat), and it's worth judging the food on those rather than the slogan on the bag.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

Fat at 21% is genuinely higher than most adult foods on this shelf, which matters for a kitten burning through energy fast. It also states its DHA and taurine levels rather than leaving 'brain development' as an unquantified claim on the front of the bag. Straightforward reasons to keep a kitten-specific bag in stock rather than just scaling down an adult one.

— Matt, founder

Specifications

Material: 100% complete
Ash: 7.5%
Fat: 21%
Brand: IAMS
Fibre: 1.4%
Calcium: 1.7%
Protein: 37%
Food type: Complete

Full description

A kitten grows fast in its first months, which is why a kitten food carries a noticeably richer nutrient profile than the same brand's adult recipe.

IAMS for Vitality is built around fresh chicken (15%) plus dried chicken and turkey (38%, of which 23% is named as chicken), with fat set high at 21% against protein at 37% — both higher than the equivalent adult recipe, reflecting a kitten's energy needs. DHA is added at 0.18%, which Iams link to brain and vision development, alongside taurine at 0.22%. The kibble also carries a fibre blend of prebiotics and dried beet pulp for digestion, and the branding calls this kitten's '7 signs of healthy vitality' — Iams' own marketing language for what the recipe is meant to deliver.

2kg bag, complete dry food for kittens
Fresh chicken 15%; dried chicken and turkey 38% (23% named as chicken)
Protein 37%, fat 21%, crude fibre 1.4%, crude ash 7.5%
DHA 0.18% and taurine 0.22%
Vitamin A, D3 and E added, plus copper, iodine, manganese and zinc
Prebiotic and beet-pulp fibre blend for digestion

On the branding. '7 signs of healthy vitality' is Iams' own phrase for the benefits of this recipe, not an independently measured claim — the actual numbers behind it are the ones above (DHA, taurine, protein, fat), and it's worth judging the food on those rather than the slogan on the bag.

Who it's for: kittens on a growth diet, and owners who want DHA and taurine levels stated on the label rather than assumed.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How much fat does it have compared to an adult food?

21%, which is higher than IAMS' adult recipes — reflecting a kitten's higher energy needs.

Does it contain DHA?

Yes, at 0.18%, which Iams link to brain and vision development.

Is it a complete food?

Yes, described as 100% complete and balanced for kittens.

Does it contain fish?

The composition lists fish meal and fish oil among the ingredients, alongside the chicken and turkey.

How much taurine does it contain?

0.22%, alongside the added DHA.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

100% complete. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.