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Specifications

Material: super duper tasty 100% natural chicken breast meat so are sure to become one of your dog’s favourite treats
Ash: 11%
Fat: 1%
Brand: Good Boy
Fibre: 0.5%
Protein: 30%
Material: super duper tasty 100% natural chicken breast meat so are sure to become one of your dog’s favourite treats
Moisture: 15%
Food type: Complementary_or_treat

Full description

A treat that is mostly filler still gets eaten just as fast, which is the only reason a chicken content worth reading on the label matters at all.

This one is 57% chicken breast, with calcium carbonate at 5% providing the calcium the name promises alongside it, and the rest made up of corn starch, vegetable glycerin, wheat flour, soya protein, potato starch, vegetable oil, pea protein and salt. Analytically it runs high protein at 30% and very low fat at 1%, typical of a lean baked treat rather than a fatty chew.

57% chicken breast, calcium carbonate 5%
Crude protein 30%, fat 1%, fibre 0.5%, ash 11%, moisture 15%
Good Boy say not suitable for puppies under 4 months
Feed as part of a balanced diet, up to 10% of daily calorie intake
100G pack

On feeding amounts. Good Boy's own guidance caps treats at 10% of a dog's daily calorie intake, which is easy to blow through with a treat this moreish — no calorie-per-treat figure is given here, so weigh it against whatever else is going in the bowl that day. It is not suitable for puppies under four months old.

Who it's for: owners after a higher-protein, low-fat training or reward treat with a genuinely high chicken content, for dogs over four months old.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind (the shorter window for food, treats and frozen), no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How much chicken is actually in it?

57% chicken breast, with calcium carbonate making up a further 5%.

Is it suitable for puppies?

Not for puppies under 4 months old, per Good Boy's guidance.

How many can I give my dog a day?

Good Boy say treats should not exceed 10% of a dog's daily calorie intake overall, rather than giving a fixed treat count.

What's the fat content?

1%, against 30% protein — it's a lean treat rather than a fatty one.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

super duper tasty 100% natural chicken breast meat so are sure to become one of your dog’s favourite treats. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind (food, treats and frozen items have a shorter window). Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Good Boy Deli Chicken Calcium

Why we chose it

57% chicken is an unusually high figure for a treat at this price, and it is why we picked it over the corn-starch-first alternatives on the same shelf. The 1% fat content also means it will not undo a diet the way a fattier chew can.

— Matt, founder

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.