A treat named after its meat sets its own bar, and it's worth checking whether the label clears it. Here beef is the largest single ingredient at 59%, which is a genuinely meat-led treat rather than one borrowing the name for flavour alone.

These are oven-baked beef bites, with the remainder of the recipe made up of pollock, soya protein, vegetable glycerin, wheat flour, sorbitol, corn starch, salt, sugar and vegetable oil. Good Boy's own feeding note says not to exceed 10% of a dog's daily calories from treats.

• Beef (59%) is the largest ingredient
• Crude protein 29%, fat content 2.5%, crude fibre 1%, crude ash 2.5%, moisture 34%
• Not suitable for puppies under 4 months old
• Should not exceed 10% of a dog's daily calorie intake
• Contains added colourants
• 65G pack

On the ingredients: the material description on this listing calls it '100% natural human grade meat', but the composition itself lists soya protein, wheat flour, sorbitol, corn starch and sugar alongside the 59% beef - so it isn't purely meat, whatever the marketing line says. There's also an unnamed colourant; Good Boy don't say which one on the page we can see.

Who it's for: owners of dogs over 4 months old who want a beef-led training or everyday treat, kept to the recommended share of a daily diet.