Good Boy Deli Bites Beef

Oven-baked beef treats for dogs over 4 months, at 29% protein and just 2.5% fat

£2.05

How often?

£2.05same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

On the ingredients

the material description on this listing calls it '100% natural human grade meat', but the composition itself lists soya protein, wheat flour, sorbitol, corn starch and sugar alongside the 59% beef - so it isn't purely meat, whatever the marketing line says. There's also an unnamed colourant; Good Boy don't say which one on the page we can see.

Secure checkout

Tracked delivery

Easy returns

Easy to use, made to last

Why we chose it

Beef at 59% is enough to make this a genuinely meat-forward treat rather than a flavoured filler, which is the first thing worth checking on any named treat. It's also a small, cheap bag to keep in a pocket for training rather than a big-format chew.

— Matt, founder

Specifications

Material: 100% natural human grade meat
Ash: 2.5%
Fat: 2.5%
Brand: Good Boy
Fibre: 1%
Protein: 29%
Material: 100% natural human grade meat
Moisture: 34%
Food type: Complementary_or_treat
Pack size: 65G
Minimum age: 4 months
Main ingredient: Beef (59%)

Full description

A treat named after its meat sets its own bar, and it's worth checking whether the label clears it. Here beef is the largest single ingredient at 59%, which is a genuinely meat-led treat rather than one borrowing the name for flavour alone.

These are oven-baked beef bites, with the remainder of the recipe made up of pollock, soya protein, vegetable glycerin, wheat flour, sorbitol, corn starch, salt, sugar and vegetable oil. Good Boy's own feeding note says not to exceed 10% of a dog's daily calories from treats.

Beef (59%) is the largest ingredient
Crude protein 29%, fat content 2.5%, crude fibre 1%, crude ash 2.5%, moisture 34%
Not suitable for puppies under 4 months old
Should not exceed 10% of a dog's daily calorie intake
Contains added colourants
65G pack

On the ingredients: the material description on this listing calls it '100% natural human grade meat', but the composition itself lists soya protein, wheat flour, sorbitol, corn starch and sugar alongside the 59% beef - so it isn't purely meat, whatever the marketing line says. There's also an unnamed colourant; Good Boy don't say which one on the page we can see.

Who it's for: owners of dogs over 4 months old who want a beef-led training or everyday treat, kept to the recommended share of a daily diet.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How old does my dog need to be?

Good Boy say it's not suitable for puppies under 4 months old.

How much beef is in it?

Beef is 59% of the recipe, the largest single ingredient.

How many can I give in a day?

Good Boy's guidance is that treats shouldn't exceed 10% of a dog's daily calorie intake.

Does it contain artificial colours?

The additives list shows a colourant, though the specific one isn't named on the page we can see.

Is there anything I should do with the packaging?

Good Boy note the pack may contain a desiccant sachet, which must be discarded and never fed to your dog.

What size is it?

65G. Every measurement we hold for this product is in the specifications above.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

100% natural human grade meat. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.