Training only works if the reward arrives fast and the dog wants it enough to look up from whatever it was doing; a small, high-protein bite is built for that moment rather than for a Sunday roast alternative.

The recipe is built around chicken (50.4%) from the meat and animal derivatives category, alongside vegetable-origin derivatives, egg and fish derivatives, oils and fats and various sugars — a broader mix than a single-protein treat, which is where the high protein and very low fat figures come from.

• Chicken 50.4% (meat and animal derivatives)
• Protein 50%, fat just 1%
• Crude fibre 0.5%, crude ash 2.5%, moisture 14%
• Also contains egg, fish and vegetable-origin derivatives
• 65G bag
• Classed as a complementary treat

On the ingredients. Good Boy describe this as "100% natural human grade meat", but the composition itself lists several categories beyond chicken — vegetable-origin derivatives, egg, fish, oils and fats and various sugars — so it isn't a single-ingredient meat treat, whatever the headline claim implies. The protein and fat figures are real and worth having regardless.

Who it's for: owners doing frequent training reps who want a treat with real protein behind it, and puppies old enough for a small, low-fat reward.