A kitten's food is named for what's supposed to sell it, and what's actually in the bag in any quantity is usually a cereal, not the animal on the front.

This recipe's composition is led by cereals, meat and animal derivatives (of which chicken and turkey are each 1.8%, formed into the Y-shape kibbles), vegetable protein extracts, oils and fats, fish derivatives, vegetables (3.9% rehydrated, also in the Y-shape kibbles), minerals, yeasts and milk derivatives (0.26% rehydrated skimmed milk). Protein sits at 35%, fat at 12%, crude ash at 8% and crude fibre at 2%. Feeding scales down from 25-85g a day at 6-12 weeks to 60-110g a day by 6-12 months.

• Chicken and turkey are each 1.8% of the recipe, formed into the Y-shape kibbles
• Milk derivatives: 0.26% rehydrated skimmed milk
• Protein 35%, fat 12%, crude ash 8%, crude fibre 2%
• Feeding scales by age, from 25-85g/day at 6-12 weeks down to 60g/day by 6-12 months
• Also suitable for pregnant or nursing cats
• 2KG bag

What the name doesn't tell you. "Chicken, Turkey & Milk" names the flavour, not the bulk of the recipe: cereals come first on the ingredient list, and chicken and turkey are each just 1.8%. That's not unusual at this price point, but it's worth knowing before assuming a named-meat food is a meat-first one.

Who it's for: owners of a kitten from 6 weeks old wanting an affordable complete food, understanding that the named ingredients are flavour components rather than the main event.