Plenty of "healthy" treats still list wheat as a first or second ingredient, which is exactly the kind of thing a cheese-flavoured treat with none in it is worth pointing out plainly rather than burying in small print.

Feelwells' Cheesy Train Treat is built from oats, glycerine, cheese, gelatine, vegetable oil and minerals — no meat at all — oven baked with no artificial colours, flavours or preservatives, and no wheat or wheat gluten. It's fortified with vitamin A, D3 and E plus a set of trace elements, and it's a semi-moist texture rather than a hard biscuit.

• 115g pack
• Composition: oats, glycerine, cheese, gelatine, vegetable oil, minerals
• Crude protein 12.4%, fat 11.2%, fibre 2.2%, moisture 20%
• No wheat, wheat gluten, artificial colours, flavours or preservatives
• Fortified with vitamin A (10,000 IU/kg), D3 (1,000 IU/kg) and E (60mg/kg), plus trace elements
• Semi-moist texture

On protein. At 12.4% protein and no meat listed in the composition, this reads closer to a cheese-flavoured semi-moist snack than a high-meat treat — worth knowing if "training treat" made you assume it was meat-based, because here cheese is the whole flavour story.

Who it's for: owners who want a wheat-free, cheese-flavoured training treat rather than a meat one, oven baked without artificial extras.