Training runs on repetition, and repetition needs a reward small enough to hand over again and again without spoiling a dog's appetite for dinner. These beef granules are cut for precisely that job. They are bite-sized and soft, gone almost as soon as they are taken, so your dog is looking back up at you for the next one rather than standing there chewing while the moment slips past.

Timing is the whole trick with reward-based training. The treat has to land while the dog is still doing the thing you liked, and a hard biscuit that takes an age to crunch through breaks that connection every time. Soft granules avoid the problem, and they suit puppies with new teeth and older dogs with worn ones equally well. The pouch reseals, so what is left in your coat pocket is not stale by the weekend.

• Soft, bite-sized beef granules
• Resealable 250g pouch
• Three options: original, meat floss and egg yolk flavour
• Easy chewing for puppies and for older dogs
• Sized for training rewards or everyday snacking
• Pouch fits a treat bag or a coat pocket

Treats count towards the daily total. A session's worth of granules is food rather than an extra, so take a little off the next meal if you are working through a lot of them. Small dogs in particular put weight on this way without anyone noticing until the vet mentions it. If your dog has a sensitive stomach, introduce one flavour at a time.

Who it's for: Anyone training a puppy or an adult dog who wants a soft reward they can hand out quickly.