Brushing a cat's teeth is a fine idea that survives contact with roughly one cat in ten. This is the low-conflict alternative: a measured dose from a pipette that goes into the drinking water, so the work happens quietly across the day instead of in a wrestling match at the sink. Dental disease is the problem most owners only notice once it has become expensive, and a daily habit is what holds it off.

The formula is taste-neutral by design, which matters more than it sounds. A cat will simply stop drinking from a bowl that smells wrong, and a pet drinking less is a worse outcome than one with a bit of tartar. It arrives in a 50ml bottle with a glass pipette in the cap, so you are dosing by drops rather than guessing with a cap measure, and it suits dogs on the same principle.

• 50ml bottle with a glass pipette dropper
• Taste-neutral formula intended for daily use
• Dosed into fresh drinking water rather than brushed on
• Suits both cats and dogs
• No brushing, no restraint and no flavouring to win them over

Two things worth knowing. The second point is bigger. No liquid removes tartar that has already hardened. This slows new plaque forming; it does not replace a scale and polish under your vet.

Who it's for: Owners of cats or dogs who will not tolerate a toothbrush, and anyone trying to hold the line between veterinary dentals.