Curly coats hold onto residue and product build-up more stubbornly than a straight coat does, which is exactly the coat type a no-rinse formula tends to leave looking better rather than worse.

This is a no-rinse, pH-balanced foam shampoo built around papaya fruit extract, applied by pumping it onto a dry coat, massaging it through the fur and brushing it out — no rinsing needed. Bugalugs say it's particularly effective on curly-haired dogs because of its conditioning properties, and it's vegan and paraben-free, suitable for all dog breeds over 8 weeks old.

• No-rinse, pH-balanced foam shampoo
• Papaya fruit extract
• Apply to a dry coat, massage in, brush through
• Particularly effective on curly-haired dogs
• Vegan, paraben-free
• Suitable for dogs over 8 weeks

Best suited to curly coats specifically. Bugalugs single out curly-haired dogs as getting the most from this one, because of how it conditions rather than just cleans — it's suitable for any breed over 8 weeks, but if your dog has a straight, short coat there's no particular reason to reach for this over a simpler option.

Who it's for: owners of a curly-coated dog wanting a no-rinse option that actually conditions rather than just masks a smell between baths.