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Animology Curly Coat Shampoo

A concentrated 5-litre curly-coat dog shampoo, diluted at a 20:1 ratio

Style

£5.99

Not sure of the size? Check the measuring guide

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

On the size

This is a 5-litre trade-size bottle, not a small pump bottle for the bathroom shelf — it's diluted before use, so you'll need a container to mix it in and somewhere to store the rest. It's the better buy if you groom more than one dog, or one dog often; it's a lot of shampoo for a single occasional bath.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

It's a proper concentrate rather than a shampoo padded out with water, so the 5 litres genuinely goes a long way once diluted. Curly coats are also a specific enough problem — knots, not just dirt — that a shampoo built for the coat type earns its own place on the shelf rather than getting folded into a general range.

— Matt, founder

Size guide & how to measure

Pet coats and jumpers are sized mainly by back length, with chest girth as a second check. Back length matters most for coverage.

How to measure

Back length: measure along the spine from the base of the neck (collar area) to the base of the tail.
Chest: measure around the widest part of the ribcage, behind the front legs.
If the two measurements suggest different sizes, choose by back length and allow for the chest.

Size	Typical back length	Typical chest
XS	20–25 cm	30–40 cm
S	25–32 cm	38–50 cm
M	32–40 cm	48–62 cm
L	40–50 cm	60–76 cm
XL	50–60 cm	74–92 cm

Ranges are approximate and vary by style. Always check this product’s Specifications for its exact measurements.

Specifications

Brand: Animology
Suitable from: 6 weeks

Full description

A curly coat holds onto knots the way straight fur does not, so a shampoo aimed at that coat type is really being asked to do two jobs at once — clean, and leave the coat easier to brush through afterwards.

Animology's Curly Coat is enriched with oatmeal and shea butter alongside conditioners, and it's built to be diluted rather than used neat: at a 20:1 ratio, so the 5-litre bottle is meant to be mixed down into a much larger volume of usable shampoo rather than used neat. It's suitable for all coat and skin types, including sensitive skin, and for dogs from 6 weeks old.

5-litre concentrate, diluted at a 20:1 ratio
Contains oatmeal, shea butter and conditioners, plus Pro-Vitamin B5
Suitable for all coat and skin types, including sensitive skin
For dogs from 6 weeks of age
A mild, deep-cleaning action described as not stripping the coat's essential oils

On the size. This is a 5-litre trade-size bottle, not a small pump bottle for the bathroom shelf — it's diluted before use, so you'll need a container to mix it in and somewhere to store the rest. It's the better buy if you groom more than one dog, or one dog often; it's a lot of shampoo for a single occasional bath.

Who it's for: owners or groomers with a curly-coated dog — poodles, cockapoos and similar — who bathe often enough that a concentrate makes sense, and want something built for detangling rather than a generic all-coats shampoo.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

Do I dilute it before use?

Yes, at a 20:1 ratio. Animology don't state the final yield on this listing, only the ratio.

What age can I use it from?

Animology state it's suitable for dogs from 6 weeks old.

Is it suitable for sensitive skin?

Yes, it's described as suitable for all coat and skin types, including sensitive skin.

What does it contain besides the cleaning agents?

Oatmeal, shea butter, conditioners and Pro-Vitamin B5.

Which options can I choose from?

250ml, 5ltr. Pick one above before adding to your basket.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

How do I choose the right size?

Use the size guide above to measure your pet, then pick the size whose range your measurement falls within. If you’re between sizes, size up. Still unsure? Email us before you order.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.