This is the plain one. Munch & Crunch Jerky Snack is a 100g pouch of dried meat strips, and the published composition is a single line: 100% Dried Meat. There is no cereal, no binder and no glycerine in the declaration, which is unusual at this price and is the reason the pouch is worth picking up over the extruded sticks next to it.

The analytical panel backs the composition up. Crude protein is 71.6%, moisture 7%, crude ash 5.11% and crude fibre 0.28%, which is what a genuinely dried meat product looks like. Crude fat is 12.21%. The pack carries real feeding guidance rather than a slogan: supervise while feeding, keep fresh water available, feed at any time of day as a treat or a training reward, and adjust the main meal so the treats do not put weight on.

• Composition: 100% Dried Meat
• Crude protein 71.6%, crude fat 12.21%, crude ash 5.11%, crude fibre 0.28%, moisture 7%
• No sweeteners and no colouring declared
• Feeding guidance printed on the pack, including the instruction to reduce the main meal
• A complementary treat, not a meal

It is sold as low in fat and it is not especially low in fat. 12.21% crude fat on a product with only 7% moisture is a concentrated figure, because there is very little water in the pack diluting it. Next to a wet food it looks enormous and next to a dry kibble it is roughly ordinary, because those carry far more water. Compare it to other dried treats, not to a tin, and take the pack at its word about adjusting the main meal. We also note the published protein figure appears as both 71.6% and 71.76% depending on which part of the label copy you read, so treat it as "about 71%".

Who it's for: Training, where you want a high value reward with a short ingredient list and no cereal. Also the right pick if you have been burned by "meaty" sticks that turn out to be mostly wheat.