Hover to zoom

Specifications

Material: 100% natural
Brand: Munch & Crunch
Food type: Complementary_or_treat

Full description

This is the plain one. Munch & Crunch Jerky Snack is a 100g pouch of dried meat strips, and the published composition is a single line: 100% Dried Meat. There is no cereal, no binder and no glycerine in the declaration, which is unusual at this price and is the reason the pouch is worth picking up over the extruded sticks next to it.

The analytical panel backs the composition up. Crude protein is 71.6%, moisture 7%, crude ash 5.11% and crude fibre 0.28%, which is what a genuinely dried meat product looks like. Crude fat is 12.21%. The pack carries real feeding guidance rather than a slogan: supervise while feeding, keep fresh water available, feed at any time of day as a treat or a training reward, and adjust the main meal so the treats do not put weight on.

Composition: 100% Dried Meat
Crude protein 71.6%, crude fat 12.21%, crude ash 5.11%, crude fibre 0.28%, moisture 7%
No sweeteners and no colouring declared
Feeding guidance printed on the pack, including the instruction to reduce the main meal
A complementary treat, not a meal

It is sold as low in fat and it is not especially low in fat. 12.21% crude fat on a product with only 7% moisture is a concentrated figure, because there is very little water in the pack diluting it. Next to a wet food it looks enormous and next to a dry kibble it is roughly ordinary, because those carry far more water. Compare it to other dried treats, not to a tin, and take the pack at its word about adjusting the main meal. We also note the published protein figure appears as both 71.6% and 71.76% depending on which part of the label copy you read, so treat it as "about 71%".

Who it's for: Training, where you want a high value reward with a short ingredient list and no cereal. Also the right pick if you have been burned by "meaty" sticks that turn out to be mostly wheat.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

What is in it besides meat?

Nothing, according to the label. The published composition is 100% Dried Meat, with no cereal, binder or humectant declared.

Is it low in fat?

It is sold that way and the figure is 12.21%. On a product with 7% moisture that is a concentrated number, so it is unremarkable rather than low. Compare it with other dried treats, not with a tin.

Why do two places quote a different protein figure?

The same listing carries 71.76% in its written description and 71.6% in its structured panel. We use 71.6% because that is the panel value, and in practice it is about 71% either way.

How many can my dog have?

The pack does not give a count. Its own instruction is to feed at any time of day as a treat or reward and to reduce the main meal so the treats do not put weight on.

Is it a complete food?

No. It is a complementary treat, which is why the label tells you to adjust the main meal rather than replace it.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

100% natural. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

151 Munch & Crunch Jerky Snack

A 100g pouch of dried meat strips with a one-line composition and no cereal filler.

£1.29

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

It is sold as low in fat and it is not especially low in fat

12.21% crude fat on a product with only 7% moisture is a concentrated figure, because there is very little water in the pack diluting it. Next to a wet food it looks enormous and next to a dry kibble it is roughly ordinary, because those carry far more water. Compare it to other dried treats, not to a tin, and take the pack at its word about adjusting the main meal. We also note the published protein figure appears as both 71.6% and 71.76% depending on which part of the label copy you read, so treat it as "about 71%".

Secure checkout

Tracked delivery

Easy returns

Why we chose it

A one-line composition is rare at this price, and this is the only treat in the range whose label says 100% dried meat and then prints a panel that supports it. We also kept it because the pack carries real feeding guidance, including the line about reducing the main meal, which most value treats leave off. It is our default training reward for a dog that turns its nose up at biscuit.

— Matt, founder

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.