Guru dog toys and treats
Guru is a UK pet toy brand best known for tug toys, treat-holding toys and soft plush shapes built to survive a keen chewer, with a smaller catnip toy range alongside it. We stock a selection across both sides of the range, and what suits a particular dog comes down more to how they play than which toy looks nicest on a shelf.
The dog side of the range
Most of what Guru makes for dogs falls into a few practical shapes: rope and rubber tug toys built for two-dog or owner-and-dog play, treat-holding shapes like the Treat Trio that turn a toy into a slow way of delivering food, and soft plush characters aimed more at comfort and gentle play than heavy chewing.
None of the plush range is marketed as indestructible, and it isn't a substitute for a genuinely tough chew toy if you have a dog who destroys soft toys in minutes — the tug and treat-holding shapes hold up to far more than the plush ones do.
The smaller cat range
Guru also makes a catnip toy range, including small soft shapes filled with catnip rather than the tug and treat toys built for dogs. It is a much smaller part of what we stock than the dog side, and worth checking the grid below directly if a catnip toy is specifically what you're after.
Catnip toys work on a fairly individual basis — some cats respond to it enthusiastically from the first sniff, others show little interest at all, and that reaction has nothing to do with the toy's quality, just how a particular cat responds to the plant itself.
Picking between the toys
A toy-motivated dog who likes tugging and being played with does better with the rope and rubber shapes; a dog who likes working for food does better with a treat-holding toy; a dog who mainly wants something to cuddle does better with the plush range, kept away from determined chewers. As with any toy, supervise a new one the first few times to see how your dog actually treats it before leaving them alone with it.
Size matters as much as shape. A tug toy sized for a spaniel is easy for a large, powerful breed to overpower, and a plush toy sized for a big dog can be more than a small dog can comfortably carry, so match the toy to your dog's size and strength rather than picking on looks alone.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Guru Pet Company Guru Squeaking Rope
Guru squeaking rope dog toys in two distinct tug-and-sound designs
From£9.49
Guru Distracto Pod Bone
Medium Guru suction treat pod for paste-based distraction on hard surfaces
£5.19
Guru Pet Company Guru Fry Guy Nancy
MED Guru Fry Guy Nancy dog toy for supervised interactive play
From£6.75
Guru Dog X Cube
Medium Guru Dog-X-Cube spinning puzzle toy that moves treats through multiple levels
£12.89
Guru Rock 'N' Treat
A medium rocking slow-feeder toy with a protected weighted base and over-one-cup capacity
£10.29
Guru Fig8 Tennis Snuffle Rope
Large figure-eight Guru snuffle rope with tennis fabric, treat hiding and squeakers
£12.49
Common questions
- Does Guru make toys for cats as well as dogs?
- Yes, alongside its larger dog range Guru also makes a smaller catnip toy range for cats. We stock a selection of both, though the dog side of the range is the bigger part of what we carry.
- Are Guru plush toys tough enough for a strong chewer?
- Not really — the plush range is built more for comfort and gentle play than heavy chewing. A dog who destroys soft toys quickly will get more out of Guru's rope or rubber tug toys, which are built to take more punishment.
- What is the Guru Treat Trio?
- It's a treat-holding toy shape designed to turn feeding a treat into a slower activity rather than a dog swallowing it in one go, similar in idea to a puzzle feeder but built as a toy your dog carries and works at.
- Do we stock the full Guru range?
- No, we carry a selection from Guru's wider catalogue rather than every toy they make. What's shown in the grid above is what we currently have available, and that changes as stock moves.
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Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.