Guru dog and cat toys and treats
Guru Pet Company makes character-led plush toys, chew toys and treats for dogs and cats, sold under names like Fry Guy, Loveys and Treat Trio. We stock a selection from the range, and this page covers what the products are actually made from and flavoured with, rather than the marketing name on the packaging.
You might also want to browse brain games for dogs, heavy-duty chew toys and interactive cat toys.
What Guru make
The Guru range mixes plush toys, chew sticks and treat-dispensing toys, many built around a character or theme rather than sold as a plain squeaky ball. Chew items such as bones and sticks are typically flavoured, with vanilla and similar flavours turning up across the range, to encourage a dog to keep chewing something appropriate rather than the sofa.
Where a product is a genuine treat rather than a toy, the pack itself carries the full ingredients list, as it must do by law for anything sold as food. We don't reproduce that panel here because it can change between batches, so check the pack in hand before feeding anything to a dog with a known sensitivity.
What we stock, and who it suits
Our range includes flavoured chew toys, plush character toys and treat-dispensing designs for dogs, plus a smaller selection for cats. We stock a selection from the wider Guru catalogue rather than everything they make, and what is shown in the grid above is what is currently available to order.
This suits an owner looking for something with a bit more personality than a plain toy, or a chew that is flavoured to hold a dog's interest for longer than an unflavoured one typically would. As with any chew or treat, size it to your dog and supervise the first few uses.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Guru Pet Company Guru Squeaking Rope
Guru squeaking rope dog toys in two distinct tug-and-sound designs
From£9.49

Guru Distracto Pod Bone
Medium Guru suction treat pod for paste-based distraction on hard surfaces
£5.19

Guru Pet Company Guru Fry Guy Nancy
MED Guru Fry Guy Nancy dog toy for supervised interactive play
From£6.75

Guru Dog X Cube
Medium Guru Dog-X-Cube spinning puzzle toy that moves treats through multiple levels
£12.89

Guru Rock 'N' Treat
A medium rocking slow-feeder toy with a protected weighted base and over-one-cup capacity
£10.29

Guru Fig8 Tennis Snuffle Rope
Large figure-eight Guru snuffle rope with tennis fabric, treat hiding and squeakers
£12.49
Common questions
- What are Guru dog chews made from?
- It varies by product, since the range covers everything from plush toys with no food element at all to flavoured chews and genuine treats. Where a product is sold as food, the full ingredients list is printed on the pack, and that is the one to check rather than the product name.
- Are Guru toys safe for strong chewers?
- It depends on the specific toy and your dog's strength and chewing style, since no toy is indestructible. Supervise any new toy the first few times, and replace it once it starts to fray, split, or lose pieces rather than continuing to offer something that is no longer intact.
- Does Giddy Pets stock the whole Guru range?
- No, we stock a selection from across the range rather than every product Guru makes. What's shown in the grid above reflects what we currently have available to order, and that changes as stock does.
- Are Guru products suitable for both dogs and cats?
- The range includes items for both, but a specific product is usually designed with one species in mind, and a dog chew sized for a dog's jaw is not automatically appropriate for a cat. Check the product listing for the species it is intended for before buying.
- Where can I find the full ingredients list for a Guru treat?
- On the pack itself, since UK law requires the full ingredients to be printed on anything sold as pet food. We don't reproduce that panel here because it can change between batches, so always check the pack in hand, particularly if your dog has a known sensitivity.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.





