Guru dog and cat toys and treats
Guru Pet Company makes character-led plush toys, chew toys and treats for dogs and cats, sold under names like Fry Guy, Loveys and Treat Trio. We stock a selection from the range, and this page covers what the products are actually made from and flavoured with, rather than the marketing name on the packaging.
What Guru make
The Guru range mixes plush toys, chew sticks and treat-dispensing toys, many built around a character or theme rather than sold as a plain squeaky ball. Chew items such as bones and sticks are typically flavoured, with vanilla and similar flavours turning up across the range, to encourage a dog to keep chewing something appropriate rather than the sofa.
Where a product is a genuine treat rather than a toy, the pack itself carries the full ingredients list, as it must do by law for anything sold as food. We don't reproduce that panel here because it can change between batches, so check the pack in hand before feeding anything to a dog with a known sensitivity.
What we stock, and who it suits
Our range includes flavoured chew toys, plush character toys and treat-dispensing designs for dogs, plus a smaller selection for cats. We stock a selection from the wider Guru catalogue rather than everything they make, and what is shown in the grid above is what is currently available to order.
This suits an owner looking for something with a bit more personality than a plain toy, or a chew that is flavoured to hold a dog's interest for longer than an unflavoured one typically would. As with any chew or treat, size it to your dog and supervise the first few uses.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Interactive Activity Ball Dog Toy with Cover
A bouncy activity ball in a tough zip-on cover that keeps dogs chasing, nudging and herding for hours.
From£23.99
Self-Moving Chew-Resistant Dog Ball
A USB-C rechargeable ball that moves on its own to keep dogs busy and active. Tough E-TPU construction stands up to chewing during supervised play, and the splash-resistant build suits indoor or outdoor use.
£15.99
Inflatable Herding Ball for Dogs with Pump
A large inflatable herding ball with pump that taps into your dog's chase instinct.
From£19.99
Remote-Controlled Jumping Ball Dog Toy
A self-rolling, light-up ball that jumps and rolls to keep dogs entertained. A paw-shaped remote sets three activity gears, so both small and large dogs can chase and play. Rechargeable and tough against chewing.
From£19.99
Inflatable Herding Ball for Dogs
A large inflatable ball too big for a dog to pick up, with a bite-resistant double-layer shell that slow-deflates if punctured, for high-drive chasing and nudging.
£23.99
Inflatable Herding Ball with Handles for Dogs
A large, tough inflatable herding ball that taps into your dog's natural chase-and-nudge instinct. Reinforced bite-resistant fabric and grab handles make it great for active outdoor play with medium and large breeds.
£29.99
Durables Toy Crocodile
The crocodile from Red Dingo's Durables line: solid hardware, hard-wearing materials and a five-year manufacturer guarantee, which is rare enough to be the reason to buy.
£20.49
Catit Groovy Fish Blue
A motion-activated, USB-C rechargeable cat toy with a refillable catnip pocket
£12.99
Paw-Shaped Flying Disc Launcher Cat Toy
A fun paw-shaped launcher that fires soft flying discs across the room for cats and kittens to chase. Rechargeable and easy to load, it turns hunting instincts into active indoor play.
£10.99
Tuffy Junior Zoo Hippo
A junior-sized Tuffy hippo built in bonded layers with webbed, multi-row stitched seams, light enough for smaller dogs and puppies, that floats and is machine washable.
£18.99
No-Stuffing Crinkle Plush Dog Toy
A cuddly stuffing-free plush lion with built-in crinkle and dual squeakers to keep small and medium dogs entertained. Less mess if chewed open, and the soft body is machine washable for easy cleaning.
£10.99
Tuffy No Stuff Ultimate Ring Red Paw
Meet the Tuffy No Stuff Ultimate Ring Red Paw — one of the toughest dog toys we stock. Tuffy build their toys in multiple bonded layers with several rows of stitching and protective webbing on the seams, so they stand up to serious chewers far better than an ordinary plush. They float, and they’re machine washable (air dry).
£13.99
Common questions
- What are Guru dog chews made from?
- It varies by product, since the range covers everything from plush toys with no food element at all to flavoured chews and genuine treats. Where a product is sold as food, the full ingredients list is printed on the pack, and that is the one to check rather than the product name.
- Are Guru toys safe for strong chewers?
- It depends on the specific toy and your dog's strength and chewing style, since no toy is indestructible. Supervise any new toy the first few times, and replace it once it starts to fray, split, or lose pieces rather than continuing to offer something that is no longer intact.
- Does Giddy Pets stock the whole Guru range?
- No, we stock a selection from across the range rather than every product Guru makes. What's shown in the grid above reflects what we currently have available to order, and that changes as stock does.
- Are Guru products suitable for both dogs and cats?
- The range includes items for both, but a specific product is usually designed with one species in mind, and a dog chew sized for a dog's jaw is not automatically appropriate for a cat. Check the product listing for the species it is intended for before buying.
- Where can I find the full ingredients list for a Guru treat?
- On the pack itself, since UK law requires the full ingredients to be printed on anything sold as pet food. We don't reproduce that panel here because it can change between batches, so always check the pack in hand, particularly if your dog has a known sensitivity.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.