Guru dog toys and treats
We don't collect customer star ratings or run a reviews system on this site, so rather than promise something we don't have, here is a straight look at what the Guru range actually offers - mostly durable dog toys, from tug ropes to puzzle-style feeders, alongside a smaller selection of chews and treats.
What's actually in the Guru range
Guru is best known for its toys rather than food - things like the Guru Treat Trio, the Guru Puzzle Jack, and a wide line of balls, ropes and plush 'Fry Guy' and 'Loveys' character toys aimed at dogs who like to chew, chase or work for a treat hidden inside. The range spans simple fetch toys through to more involved enrichment pieces designed to hold a dog's attention for longer.
Alongside the toys sits a smaller line of treats and chews, giving an option to pair a toy with something to fill it, which is a common combination for treat-dispensing designs like the Guru Distracto Pod Bone or the Guru Licky Bone.
What to think about when choosing
Match the toy to your dog's actual habits rather than just their size - a determined chewer needs something genuinely durable, while a dog who likes to carry things around or shows more interest in fetch is better suited to a lighter, softer toy. Puzzle and treat-dispensing designs are worth considering for a dog who gets bored quickly or benefits from some mental stimulation alongside physical exercise.
As with any dog toy, supervise your dog with anything new the first few times, check regularly for wear or damage, and replace anything that starts to break apart rather than letting a dog continue with a toy that has become a choking risk.
Looking after Guru toys once you have them
Rotate two or three toys rather than leaving everything out at once, since novelty matters to most dogs and a toy that has been out of sight for a week often gets a fresh burst of interest when it reappears.
Wash fabric and plush toys according to any care guidance on the label, and rinse rubber or rope toys in warm water periodically, particularly ones your dog carries outside or uses at mealtimes alongside a treat.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Interactive Activity Ball Dog Toy with Cover
A bouncy activity ball in a tough zip-on cover that keeps dogs chasing, nudging and herding for hours.
From£23.99

Self-Moving Chew-Resistant Dog Ball
A USB-C rechargeable ball that moves on its own to keep dogs busy and active. Tough E-TPU construction stands up to chewing during supervised play, and the splash-resistant build suits indoor or outdoor use.
£15.99

Inflatable Herding Ball for Dogs with Pump
A large inflatable herding ball with pump that taps into your dog's chase instinct.
From£19.99

Remote-Controlled Jumping Ball Dog Toy
A self-rolling, light-up ball that jumps and rolls to keep dogs entertained. A paw-shaped remote sets three activity gears, so both small and large dogs can chase and play. Rechargeable and tough against chewing.
From£19.99

Inflatable Herding Ball for Dogs
A large inflatable ball too big for a dog to pick up, with a bite-resistant double-layer shell that slow-deflates if punctured, for high-drive chasing and nudging.
£23.99

Inflatable Herding Ball with Handles for Dogs
A large, tough inflatable herding ball that taps into your dog's natural chase-and-nudge instinct. Reinforced bite-resistant fabric and grab handles make it great for active outdoor play with medium and large breeds.
£29.99

Durables Toy Crocodile
The crocodile from Red Dingo's Durables line: solid hardware, hard-wearing materials and a five-year manufacturer guarantee, which is rare enough to be the reason to buy.
£20.49

Plush Strawberry Snuffle Mat
An interactive foraging mat with removable plush strawberries that hide treats and kibble. Encourages natural snuffling and slows feeding, providing mental enrichment for dogs, rabbits and guinea pigs alike.
From£13.99

Tuffy Junior Zoo Hippo
A junior-sized Tuffy hippo built in bonded layers with webbed, multi-row stitched seams, light enough for smaller dogs and puppies, that floats and is machine washable.
£18.99

No-Stuffing Crinkle Plush Dog Toy
A cuddly stuffing-free plush lion with built-in crinkle and dual squeakers to keep small and medium dogs entertained. Less mess if chewed open, and the soft body is machine washable for easy cleaning.
£10.99

Tuffy No Stuff Ultimate Ring Red Paw
Meet the Tuffy No Stuff Ultimate Ring Red Paw — one of the toughest dog toys we stock. Tuffy build their toys in multiple bonded layers with several rows of stitching and protective webbing on the seams, so they stand up to serious chewers far better than an ordinary plush. They float, and they’re machine washable (air dry).
£13.99

Chase Buddy Boredom Busting Dog Toy
A sturdy chase toy for dogs left alone for short spells, redirecting the energy that turns into barking, pacing and chewed skirting boards into active play.
£23.99
Common questions
- Are Guru toys durable enough for strong chewers?
- Some are built with tougher chewers in mind, but no toy is completely indestructible, and the right choice depends on how hard your particular dog chews. Watch any new toy closely for the first few sessions and swap it out at the first sign of real damage.
- Does Guru make food as well as toys?
- The range is mostly toys, with a smaller selection of treats and chews designed to pair with them, such as fillable toys meant to be used alongside a treat. It is not a full pet food brand in the way a dry or wet dog food maker would be.
- Are Guru toys suitable for puppies?
- Many are, but always check the size and design guidance on the specific toy, since a puppy's mouth, teeth and chewing strength are different from an adult dog's. A toy sized for a small breed or puppy is generally the safer starting point.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.