Guru treats and chews: a feeding guide
Guru is a treats, chews and enrichment toy brand rather than a maker of complete dog food, so a feeding guide for the range is really about how much of it makes sense as part of your dog's day, not a set of mealtime portions. The short version: treats and chews, however good, should stay a small part of what your dog eats overall, alongside a proper complete meal doing the actual nutritional heavy lifting.
What's actually in the Guru range
Guru's range covers dental chews and treats, like their Licky Bone and Spin & Chew lines, alongside a large selection of plush and rubber toys built for chewing, tugging and enrichment rather than eating. Some items, the chews and dental sticks, are edible and count toward your dog's daily food intake; the toys don't, though a well-chosen enrichment toy can slow down how quickly a dog gets through an edible treat.
Because the range spans both categories, it's worth being clear with yourself about which Guru products you're feeding versus which ones you're just playing with, it's an easy line to blur when a chew and a chew toy sit on the same shelf.
Fitting treats and chews into your dog's day
A general rule that works across most treat brands, Guru included, is keeping treats to a small proportion of your dog's total daily food, most vets suggest treats make up no more than around a tenth of a dog's daily intake, with the rest coming from a proper complete meal. That's a rule of thumb to work from rather than a precise figure for every individual dog.
If your dog is on a specific diet for weight management or a health condition, factor any edible Guru chews into that plan rather than treating them as separate from mealtimes, and check with your vet if you're not sure how much room there is for extras.
When a chew is doing more than just a treat
A dental chew like Guru's Licky Bone or Spin & Chew line is worth thinking of slightly differently from a plush toy or a plain biscuit treat, the chewing action itself can help manage plaque and tartar build-up alongside proper brushing, which is a genuine dental benefit rather than just a way to pass a few minutes.
That doesn't make it a substitute for brushing your dog's teeth or a vet dental check, but choosing a dental-style chew over a purely calorie-dense treat is a reasonable way to get a bit more value out of the same treat allowance, particularly for a dog that isn't keen on having its teeth brushed.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Interactive Activity Ball Dog Toy with Cover
A bouncy activity ball in a tough zip-on cover that keeps dogs chasing, nudging and herding for hours.
From£23.99
Self-Moving Chew-Resistant Dog Ball
A USB-C rechargeable ball that moves on its own to keep dogs busy and active. Tough E-TPU construction stands up to chewing during supervised play, and the splash-resistant build suits indoor or outdoor use.
£15.99
Inflatable Herding Ball for Dogs with Pump
A large inflatable herding ball with pump that taps into your dog's chase instinct.
From£19.99
Remote-Controlled Jumping Ball Dog Toy
A self-rolling, light-up ball that jumps and rolls to keep dogs entertained. A paw-shaped remote sets three activity gears, so both small and large dogs can chase and play. Rechargeable and tough against chewing.
From£19.99
Inflatable Herding Ball for Dogs
A large inflatable ball too big for a dog to pick up, with a bite-resistant double-layer shell that slow-deflates if punctured, for high-drive chasing and nudging.
£23.99
Inflatable Herding Ball with Handles for Dogs
A large, tough inflatable herding ball that taps into your dog's natural chase-and-nudge instinct. Reinforced bite-resistant fabric and grab handles make it great for active outdoor play with medium and large breeds.
£29.99
Durables Toy Crocodile
The crocodile from Red Dingo's Durables line: solid hardware, hard-wearing materials and a five-year manufacturer guarantee, which is rare enough to be the reason to buy.
£20.49
Plush Strawberry Snuffle Mat
An interactive foraging mat with removable plush strawberries that hide treats and kibble. Encourages natural snuffling and slows feeding, providing mental enrichment for dogs, rabbits and guinea pigs alike.
From£13.99
Tuffy Junior Zoo Hippo
A junior-sized Tuffy hippo built in bonded layers with webbed, multi-row stitched seams, light enough for smaller dogs and puppies, that floats and is machine washable.
£18.99
No-Stuffing Crinkle Plush Dog Toy
A cuddly stuffing-free plush lion with built-in crinkle and dual squeakers to keep small and medium dogs entertained. Less mess if chewed open, and the soft body is machine washable for easy cleaning.
£10.99
Tuffy No Stuff Ultimate Ring Red Paw
Meet the Tuffy No Stuff Ultimate Ring Red Paw — one of the toughest dog toys we stock. Tuffy build their toys in multiple bonded layers with several rows of stitching and protective webbing on the seams, so they stand up to serious chewers far better than an ordinary plush. They float, and they’re machine washable (air dry).
£13.99
Chase Buddy Boredom Busting Dog Toy
A sturdy chase toy for dogs left alone for short spells, redirecting the energy that turns into barking, pacing and chewed skirting boards into active play.
£23.99
Common questions
- Does Guru make complete dog food?
- No, the range is treats, dental chews and toys rather than a complete meal replacement. Guru products are designed to sit alongside a proper complete diet, not instead of one.
- How many Guru treats can I give my dog per day?
- There's no fixed number that suits every dog, since it depends on size, activity and what else they're eating. A sensible general guide is keeping all treats combined to a small share of your dog's daily food, and checking with your vet if you're managing your dog's weight closely.
- Are Guru chews suitable for puppies?
- Check the individual product, since chew toughness and size vary across the range and not everything is suitable for a young or small dog's teeth and jaw. A chew that's fine for an adult dog can be too hard or too large for a puppy.
- Do Guru's dental chews actually help with teeth?
- The chewing action can help reduce plaque and tartar build-up, which is a genuine benefit alongside regular brushing. It isn't a replacement for brushing or for a vet dental check, but it's a reasonable addition to a dental routine.
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Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.