Fruit-flavoured chews mostly sell on novelty, but a chew that is still the same slow-softening milk recipe underneath the flavour is a different proposition to a treat that is flavour first and structure second.

This Yakers chew is milk and milk derivatives (90%) with strawberry (9.9%), lime juice and salt. It analyses at 57% protein, 5% fat, 0.5% crude fibre, 5% crude ash and 10% moisture, with 1.5% calcium — in line with the rest of the flavoured range, and naturally gluten free.

• Milk and milk derivatives (90%) and strawberry (9.9%)
• Protein 57%, fat 5%, crude fibre 0.5%
• Crude ash 5%, moisture 10%, calcium 1.5%
• Naturally gluten free
• Suitable for dogs over 4 months, per the wider Yakers range

What the label does not say. This listing does not repeat a minimum age or feeding frequency of its own, so go by the general guidance across the Yakers range — 4 months and older — rather than anything specific printed here. Strawberry accounts for under a tenth of the recipe, so the chew is milk-based with a strawberry note rather than a strawberry treat built on milk.

Who it's for: owners looking for another flavour in the Yakers line-up for a dog that already gets on with the range, or a first chew for a dog whose owner wants a fruit flavour over the plain one.