Most dry cat food leans on plant protein to bulk out the bag, and the "90/10" naming here is a direct answer to that — 90% of the recipe is animal-derived, spread across five different meat and fish sources rather than a single named one.

Dried chicken (38%) leads the recipe, with dried herring, dried salmon, dried turkey, deboned chicken, deboned salmon and dried white fish all appearing alongside it, plus dried egg (4%). Sweet potato and potato provide the remaining carbohydrate rather than cereal.

• 90% animal-derived ingredients across five meat and fish sources
• Protein 41%, oil 19%, crude fibre 1.5%, crude ash 11.5%
• Calcium 2.24%, phosphorus 1.84%
• Grain-free: sweet potato and potato rather than cereal
• Formulated for adult cats
• 1.5kg or 6kg bag

One thing worth knowing. With five separate animal protein sources in one recipe, this is the opposite of a single-protein or limited-ingredient food — it's not the right choice for a cat with a suspected sensitivity to a specific meat or fish, since isolating the trigger afterwards would be difficult.

Who it's for: owners wanting a high-meat-content food without a specific sensitivity to manage, who want protein variety in one bag rather than a single named source.