Grooming a dog for five minutes every few days does more for a coat than an hour-long session once a month, mostly because loose hair and early mats are easier to deal with before they've had time to set.

This is Rosewood's Medium slicker brush: fine wire bristles on an ergonomic hand grip, designed to remove mats, tangles and loose hair, and to reduce moulting with regular use. It's aimed at dematting medium to long coats specifically, and Rosewood also sell it in Small and Large sizes for other coat types.

• Fine wire bristles for dematting
• Ergonomic hand grip
• Removes mats, tangles and loose hair
• Reduces moulting with regular use
• For medium to long coats
• Medium size (also sold in Small and Large)

On coat type. Rosewood pitch this specifically at medium and long coats — for a short-haired dog that barely mats, a slicker brush like this is not really necessary, and a softer bristle brush would likely be more comfortable.

Who it's for: owners of a medium or long-coated dog that mats or sheds enough to need more than an occasional brush.