The LickiMat UFO is one of those ideas that sounds simple but makes a real difference. Its suction cups let you stick it to a bathroom wall, bath tiles, or any smooth surface — fill the textured rubber surface with a favourite paste or wet treat, and your dog has something genuinely engaging to focus on while you get on with the bath.

The licking action promotes the release of calming hormones, helping to reduce bathtime anxiety and distract dogs from what might otherwise be a stressful experience. The curved rim is also designed to catch any dribbles or spills, keeping the mess contained. Made from 100% natural rubber, it's freezer and microwave safe for versatile use.

• Suction cups attach to smooth surfaces — walls, baths, tiles
• 100% natural rubber with a soft Soother-style textured surface
• Curved rim catches food and saliva to reduce mess
• Freezer safe and microwave safe
• Helps reduce anxiety through calming licking behaviour
• Available in Turquoise, Green, Orange, and Pink

Who it's for: Bath-averse dogs of any size — especially helpful for Labradoodles, Boxers, Golden Retrievers, Border Terriers, and any dog who finds grooming stressful.