Guru puppy treats and toys
Guru is a treat and toy brand, and its puppy-specific product is the Guru Puppy Bone — a softer chew sized and formulated for a young dog's developing teeth and jaw, sitting alongside the brand's wider range of treats and rubber toys that suit adult dogs too.
What's puppy-specific in the range
The Guru Puppy Bone is designed with a puppy's still-developing teeth and gums in mind, softer than the brand's adult chews and toys, which tend to be firmer and built for more established jaw strength. It's a reasonable starting point if you want a Guru product but your dog is still young.
Beyond that one dedicated puppy chew, most of the Guru range — its treats, catnip toys and rubber tug toys — isn't age-specific by design, so choosing the right one for a puppy comes down to size and firmness rather than a "puppy" label on the packaging.
Choosing the rest of the range for a puppy
For treats, size matters more than anything else — a puppy's mouth and portion needs are smaller than an adult dog's, so a treat marketed by size (small, toy-breed) rather than by life stage is usually the better guide. Keep an eye on total treat calories too, since puppies are easy to over-treat during training.
For toys, avoid anything genuinely built for a strong adult chewer until your puppy's adult teeth are through and their jaw strength has developed, since a toy designed to withstand serious adult chewing can be harder and less forgiving on baby teeth than something softer.
When to move on from puppy products
Most puppies can move onto the standard adult range once their adult teeth are fully through, typically from around six months onward, though this varies by individual dog and breed size. A vet can confirm this at a routine check if you're unsure.
There's no harm in a puppy using a suitably sized adult product earlier if it's genuinely soft and appropriately sized — the Guru Puppy Bone is a starting point, not the only option that will suit a young dog.
For this need
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Interactive Activity Ball Dog Toy with Cover
A bouncy activity ball in a tough zip-on cover that keeps dogs chasing, nudging and herding for hours.
From£23.99

Self-Moving Chew-Resistant Dog Ball
A USB-C rechargeable ball that moves on its own to keep dogs busy and active. Tough E-TPU construction stands up to chewing during supervised play, and the splash-resistant build suits indoor or outdoor use.
£15.99

Inflatable Herding Ball for Dogs with Pump
A large inflatable herding ball with pump that taps into your dog's chase instinct.
From£19.99

Remote-Controlled Jumping Ball Dog Toy
A self-rolling, light-up ball that jumps and rolls to keep dogs entertained. A paw-shaped remote sets three activity gears, so both small and large dogs can chase and play. Rechargeable and tough against chewing.
From£19.99

Inflatable Herding Ball for Dogs
A large inflatable ball too big for a dog to pick up, with a bite-resistant double-layer shell that slow-deflates if punctured, for high-drive chasing and nudging.
£23.99

Inflatable Herding Ball with Handles for Dogs
A large, tough inflatable herding ball that taps into your dog's natural chase-and-nudge instinct. Reinforced bite-resistant fabric and grab handles make it great for active outdoor play with medium and large breeds.
£29.99

Durables Toy Crocodile
The crocodile from Red Dingo's Durables line: solid hardware, hard-wearing materials and a five-year manufacturer guarantee, which is rare enough to be the reason to buy.
£20.49

Tuffy Junior Zoo Hippo
A junior-sized Tuffy hippo built in bonded layers with webbed, multi-row stitched seams, light enough for smaller dogs and puppies, that floats and is machine washable.
£18.99

No-Stuffing Crinkle Plush Dog Toy
A cuddly stuffing-free plush lion with built-in crinkle and dual squeakers to keep small and medium dogs entertained. Less mess if chewed open, and the soft body is machine washable for easy cleaning.
£10.99

Tuffy No Stuff Ultimate Ring Red Paw
Meet the Tuffy No Stuff Ultimate Ring Red Paw — one of the toughest dog toys we stock. Tuffy build their toys in multiple bonded layers with several rows of stitching and protective webbing on the seams, so they stand up to serious chewers far better than an ordinary plush. They float, and they’re machine washable (air dry).
£13.99

Chase Buddy Boredom Busting Dog Toy
A sturdy chase toy for dogs left alone for short spells, redirecting the energy that turns into barking, pacing and chewed skirting boards into active play.
£23.99

Foam Popcorn Ring Dog Tug Toy
A lightweight, springy ring tug toy made from soft ETPU popcorn foam. It floats, bounces and is easy to throw and catch, making it ideal for fetch, tug-of-war and active outdoor play.
From£7.99
Common questions
- Does Guru make a puppy-specific product?
- Yes, the Guru Puppy Bone is designed for a puppy's developing teeth and gums, softer than the brand's adult chews. The wider Guru range of treats and toys isn't age-specific, so choosing the right one for a puppy comes down to size and firmness.
- Can a puppy use Guru's adult toys?
- It depends on the toy and how firm it is. Some of Guru's adult-oriented toys are built for strong, established chewers and may be too hard for a puppy's baby teeth, so a softer, appropriately sized option is generally the safer choice while they're young.
- When can I switch my puppy to adult chews and treats?
- Most puppies can move onto adult products once their adult teeth are fully through, often from around six months, though this varies between individual dogs and breeds. Ask your vet at a routine visit if you're not sure your puppy is ready.
- Is the Guru Puppy Bone suitable for all puppy breeds?
- It's sized for puppies generally rather than one specific breed size, so check the product's own size guidance against your puppy's current size. A very small toy-breed puppy and a large-breed puppy have different needs even at the same age.
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Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.